Key Takeaways
- Philip Morris Japan announced the new IQOS ILUMA stick “TEREA Blossom Pearl.”
- The product will begin rolling out from May 11 through IQOS Stores, IQOS Shops, IQOS Corners and tobacco retailers nationwide.
- It will become available through the IQOS online store from May 13.
- The new variant uses a capsule menthol flavor with strawberry and subtle herbal notes.
- The product contains 20 sticks and is priced at JPY 620, or about USD 4.14 based on 1 JPY = 0.00668 USD. The exchange-rate source should be verified and added.
2Firsts, April 28，2026
According to the report, Philip Morris Japan has announced a new tobacco stick for the heated tobacco product “IQOS ILUMA,” called “TEREA Blossom Pearl,” which will be released on May 11.
The TEREA lineup will expand to 27 variants
The product is a new addition to the “TEREA” brand of tobacco sticks designed for the heated tobacco “IQOS ILUMA” series. With this launch, the TEREA lineup will expand to 27 variants.
The new product uses a capsule menthol flavor
According to the report, the flavor profile is “capsule menthol,” with strawberry and subtle herbal notes.
Sales channels include four IQOS Stores nationwide, as well as IQOS Shops, IQOS Corners and tobacco retailers nationwide including convenience stores. The product will begin rolling out through these channels from May 11.
The IQOS online store will begin sales from May 13
The report said the IQOS online store will begin sequential sales of the product from May 13.
The product is compatible with the IQOS ILUMA series
The compatible devices are the “IQOS ILUMA” series. The product type is a 45 mm stick with filter, and the flavor category is capsule menthol.
The price is JPY 620
The product contains 20 sticks and is priced at JPY 620, or about USD 4.14 based on an assumed rate of 1 JPY = 0.00668 USD. The exchange-rate source should be verified and added.
Image source: kakaku
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