On November 24th, Philip Morris International (PMI) announced that its South Korean branch had commenced full-scale production of a new tobacco product, Teria, which is designed exclusively for the IQOS Illuma range of devices. The product is being manufactured at PMI's Liangshan factory in South Gyeongsang Province.
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In October 2022, PMI South Korea launched a new product in its IQOS Illuma series called Teria, which is a cigarette-shaped e-cigarette. This marks the company's return to production after three years and aims to expand its export markets.
Therefore, this product has contributed not only to the local economy of Liangshan City in Gyeongsangnam-do where the factory is located but also to the overall economy of South Korea.
The Teria product line produced at PMI's factory in Liangshan, South Korea, has been launched for sale within the local market. The Teria product line features a total of 10 different offerings, including 2 standard Terrastick products, 4 new Huresh series products, and 4 special series products.
The Teria product manufactured by the PMI Liangshan factory in South Korea is not only supplied domestically but also exported to overseas countries such as Japan.
Jia Ahmed Karim, the director of PMI's Liangshan factory in South Korea, expressed pride in the factory's contribution to the vision of a smoke-free future and the country's economic development. The production of high-quality smoke-free products has resulted in increasing exports of their Teria product, leading to plans to further increase production of non-combustible electronic cigarettes at the Liangshan factory.
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