On September 14th, according to media outlet Moodie Davitt Report, Philip Morris International (PMI) has launched the pod system called VEEV One in Dubai's duty-free shops.
A promotional campaign, in collaboration with, will make use of 224 digital advertising screens within a span of six weeks. Additionally, for the first time, 3D content will be launched on screens at Dubai duty-free shops.
According to PMI, the VEEV One is a low e-liquid detection system that offers consistent taste and is designed to prevent burnt flavor. It provides convenience and ease of use for adult nicotine users as there is no need to refill from one pod to another, eliminating mess and residual taste.
Edvinas Katilius, Deputy CEO of PMI Duty Free Division, stated, "PMI recognizes that no single smokeless product can meet the taste preferences of all adult smokers and nicotine users, which is why we have developed a range of scientifically proven alternatives that are superior to traditional cigarettes. These products differ in terms of technology, use, taste, and price."
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