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PMI Launches ZYN Nicotine Pouches in Guatemala, Marking First Entry in Central America

Jul.07.2025
PMI Launches ZYN Nicotine Pouches in Guatemala, Marking First Entry in Central America
Philip Morris International (PMI) has launched ZYN nicotine pouches in Guatemala, offering a lower-risk alternative to smoking and accelerating progress toward a smoke-free future. Developed by a Swedish company, the product reduces the emission of harmful chemicals and is targeted at adult smokers.

Key Points:

 

·Philip Morris International (PMI) announced the launch of ZYN nicotine pouches in the Guatemalan market, providing a low-risk smoking alternative for adult smokers. 

 

·Developed by Swedish Match, ZYN products significantly reduce the emission of harmful chemicals. 

 

·Data shows that less than 10% of adult smokers successfully quit smoking. 

 

[2Firsts News Flash] According to a report by La Prensa de Occidente on July 3, Philip Morris International (PMI) announced the launch of its ZYN nicotine pouch product in the Guatemalan market. 

 

PMI channel manager Corina Díaz explained that ZYN, as a nicotine-containing pouch, can be placed between the lips and gums for up to 30 minutes before being removed and discarded. While this product is not without risk as it still contains the addictive substance nicotine, the risk of exposure is significantly lower compared to smoking. 

 

PMI external affairs manager Ayleen Rodríguez emphasized that ZYN is not designed for minors or non-smokers, and all products adhere to strict responsible business operation standards.

 

PMI stated that ZYN is the top global brand of nicotine pouches, and Guatemala is the first country in Central America to sell this product.

 

According to publicly available information, Central America is a narrow strip of land connecting South America and North America, including eight countries: Mexico, Guatemala, Belize, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama.

 

References:
[1] Llegan las bolsas de nicotina ZYN a Guatemala: Innovación para acelerar un futuro libre de cigarros
Also Read:
[1] Philip Morris International Launches New IQOS ILUMA in Guatemala
[2] PMI Launches New VEEV E-cigarette Series in Guatemala Market

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1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

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