Japan Tobacco launches limited-edition Ploom AURA color “Bronze Royal,” priced at about $27

Nov.12

Japan Tobacco (JT) announced that Ploom AURA has added a second limited-edition colorway, “Bronze Royal,” which will be available in limited quantities through official channels starting November 11, priced at approximately $27.3.

Key Highlights

“Bronze Royal” is the second release in the Ploom AURA 2025 limited-edition color series, featuring a glossy-textured front panel design.
Available in limited quantities from November 11 through the CLUB JT online store and nationwide Ploom Shop locations.
The device emphasizes “flavor performance,” equipped with JT’s proprietary SMART HEATFLOW technology and a HEAT SELECT SYSTEM offering four heating modes.
The “Bronze Royal” starter kit is priced at 2,980 yen (approximately USD 27.3).

2Firsts, November 12, 2025 — According to Kakaku, Japan Tobacco (JT) has launched a limited-edition color version of its heated tobacco device, Ploom AURA “Bronze Royal.”

Described by JT as a design “for those who appreciate genuine luster,” the Bronze Royal model features a polished, patterned front panel that highlights a refined, metallic look.

This marks the second installment in JT’s 2025 limited color series, available in limited quantities starting November 11 via the CLUB JT online store and Ploom Shop retail outlets across Japan.

Ploom AURA, designed for enhanced “flavor performance,” incorporates JT’s proprietary SMART HEATFLOW heating technology and supports four user-selectable modes — Standard, Intense, Extended, and Eco. The Bronze Royal starter kit is priced at 2,980 yen (about USD 27.3).

According to 2Firsts, JT’s popular regular color option “Navy Blue” for the Ploom AURA became available nationwide in convenience stores and selected tobacco retailers starting October 14.

Images: Kakaku / Yahoo Japan

References:

[1] JT、「Ploom AURA」にリミテッドカラーシリーズ第2弾「ブロンズロイヤル」

Also Read:

[1] JTI launches Ploom AURA new heated tobacco device device in Romania

[2] JT Launches Ploom CUBE Heated Tobacco Device Featuring SMART HEATFLOW

[3] Product | Ploom AURA surges since May launch, sets JT’s fastest-ever 2-million-unit record

[4] Company | Ploom AURA’s First Overseas Launch in Switzerland Kicks Off Global Rollout

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