PMI Pushes for Smoke-Free Products and Reduced Smoking Rate

Dec.27.2022
PMI Pushes for Smoke-Free Products and Reduced Smoking Rate
PMI promotes reduced risk products and advocates the use of current scientific data to update understanding of smoking.

Tommaso Di Giovanni, Vice President of Market Activation and Support, has recently reiterated that PMI does not encourage anyone to develop new harmful habits. However, the company does suggest that its heated tobacco products may be a suitable alternative for smokers who are having difficulty quitting independently.


During a recent press conference, Tommaso said that many countries are currently in negotiations to reduce smoking through innovative non-combustible products. "Governments and civil society should use current data and information on products under review to update their knowledge and understanding of smoking. Scientific technology has brought many improvements and developments to smoking. Information about tobacco products that was available ten years ago is now outdated.


30% of PMI's revenue currently comes from risk-reducing products.


Since beginning the development of risk-reducing products 10 years ago, Philip Morris (PM.N) has invested over 8 billion U.S. dollars, with roughly 30% of their revenue now coming from such products.


Jacek Olczak, the current CEO of Philip Morris International (PMI), recently revealed in an interview with Reuters that the tobacco company aims to have smoke-free products make up 50% of its sales by 2025. Olczak took over as CEO from Calantzopoulos, who had held the position since 2013.


He stated that the company is fully capable of substituting cigarettes with safer alternatives. "With our globally leading portfolio of traditional and smoke-free tobacco products, excellent management team, and agile, efficient, and fast-learning organization, we have the ability to continue successfully implementing our vision of replacing cigarettes with better alternatives that benefit consumers, shareholders, and society as a whole.


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