PMI Q3 2025 Earnings: Net Revenues Reach $10.85 Billion, Smoke-Free Products Account for 41% of Sales

Oct.21.2025
PMI Q3 2025 Earnings: Net Revenues Reach $10.85 Billion, Smoke-Free Products Account for 41% of Sales
PMI reported strong third-quarter 2025 results, underscoring the continued success of its smoke-free transformation. Net revenues rose 9.4% year-over-year to $10.85 billion, driven by robust growth in the smoke-free segment, which now accounts for 41% of total net revenues and over 42% of gross profit.Despite a 3.2% decline in cigarette shipments, combustible revenues climbed 4.3% thanks to strong pricing.

Key Highlights

 

Net Revenues: $10.85 billion (+9.4%)

Adjusted Diluted EPS: $2.24 (+17.3%)

Smoke-Free Business: +17.7% net revenue, +19.5% gross profit

Combustibles: +4.3% net revenue despite -3.2% shipment decline

Full-Year Outlook: Adjusted EPS $7.46–$7.56, up 13.5–15.1%

Dividend: Raised to $1.47/share (annualized $5.88)

 


 

2Firsts – October 21, 2025 – Philip Morris International Inc. (PMI) (NYSE: PM) reported strong third-quarter 2025 results, driven by continued momentum in its smoke-free products and robust pricing in combustibles. Net revenues reached $10.85 billion, up 9.4% year-over-year. Adjusted diluted EPS rose 17.3% to $2.24, prompting an upward revision to full-year earnings guidance.PMI stated that its new tobacco product business contributed 41% of total revenue and over 42% of gross profit, setting a new record high.

 

 

Key Financial Highlights

 

 

Net Revenues: $10.85 billion, up 9.4% year-over-year (organic growth 5.9%).

Reported Diluted EPS: $2.23, up 13.2%.

Adjusted Diluted EPS: $2.24, up 17.3%; up 13.1% excluding currency.

Gross Profit: $7.4 billion, up 12.4%.

Operating Income: $4.3 billion, up 16.7%.

Quarterly Dividend: $1.47 per share, up 8.9% year-over-year, representing an annualized $5.88 per share.

 

 

Business Segment Performance

 

 

Smoke-Free Business

 

Accounted for 41% of total net revenues and over 42% of total gross profit.

Net Revenues: $4.4 billion, up 17.7% (13.9% organic).

Shipment Volume: Up 16.6%.

 

IQOS:expanded to 100 markets and maintained its position as the second largest nicotine brand globally, with 9.1% total nicotine share and 76% of the heated tobacco category.

VEEV:shipment volumes surged 91%, reaching 46 markets, holding a Top 3 position in 15 markets and #1 in 8.

Oral SFP:shipments grew 16.9%, with ZYN sales in the U.S. up 39%, fueling over 40% category growth.

 

 

Combustibles

 

 

Net revenues up 4.3% (1.0% organic) despite a 3.2% decline in shipment volumes.

Gross profit up 7.7%.

Marlboro’s category share reached 10.9%, its highest level since 2008.

 

 

Regional Highlights

 

 

Europe: Organic net revenue growth of 6.4%, driven by higher pricing and strong HTU sales.

SSEA, CIS & MEA: Organic growth of 7.8%, supported by higher pricing and smoke-free volume.

East Asia, Australia & GTR: Organic growth of 8.9%, led by smoke-free products.

Americas: Net revenues down 5.0%, due to temporary U.S. promotions for ZYN, but shipment volumes up 0.6%.

 

 

 

Full-Year Outlook

 

 

PMI raised its 2025 full-year adjusted diluted EPS forecast to a range of $7.46–$7.56, representing a 13.5%–15.1% increase versus 2024.

 

Organic net revenue growth: 6%–8%.

Smoke-free shipment volume growth: 12%–14%.

Organic operating income growth: 10%–11.5%.

PMI also announced a forthcoming new segment reporting structure effective January 1, 2026, dividing operations into International Smoke-Free, International Combustibles, and U.S. segments.

 

 

PMI’s Q3 2025 performance underscores the company’s strategic pivot toward a smoke-free future. Despite competitive pressures and regulatory challenges, the company continues to deliver industry-leading growth and profitability through innovation and disciplined execution.

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