Australian Government launches new phase of “Give Up For Good” to help people quit smoking and vaping

Key Takeaways

• Date: January 19, 2026

• Action: new phase of the “Give Up For Good” campaign launched

• Focus: nicotine addiction; health harms of smoking and vaping

• Figures: smoking as leading cause of preventable death; estimated 66 deaths per day; one death every 22 minutes

• Target groups: youth who vape; adults who vape; adults who smoke; First Nations adults who smoke

• Support: Quitline 137 848; quit.org.au; health professionals; My QuitBuddy app

2Firsts, January 19, 2026

According to Australian Government, a new phase of the “Give Up For Good” campaign has launched, providing new resources and support for Australians looking to break the cycle of nicotine addiction and quit smoking and vaping.

The campaign aims to help Australians live healthier, nicotine-free lives by empowering people to quit smoking and vaping for good — or to never start. It responds to research cited in the release indicating that most Australians who smoke or vape are open to, or trying to quit, and are seeking information to help them take the next step.

Building on previous phases, the campaign continues to highlight the health harms of smoking and vaping while connecting the community with expanded support services and tailored tools. It emphasises the reality of nicotine addiction and states that tobacco smoking remains Australia’s leading cause of preventable death, claiming an estimated 66 lives every day — one death every 22 minutes. It also states vaping can lead to shortness of breath, persistent coughing, wheezing, nausea and dizziness, and may damage the lungs.

The campaign features tailored advertising and information designed for youth who vape, adults who vape, adults who smoke, and First Nations adults who smoke.

It will run across television, cinema, digital video and audio, social media, radio and out-of-home channels until June. The release also notes placements on the Uber app and streaming “pause” screens.

Support options listed include calling Quitline (137 848), visiting quit.org.au, speaking with a health professional, or downloading the My QuitBuddy app, alongside links to campaign sites for adult smoking and vaping and for youth vaping.

Image source: Australian Government