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Australian Government launches new phase of “Give Up For Good” to help people quit smoking and vaping

Jan.19
Australian Government launches new phase of “Give Up For Good” to help people quit smoking and vaping
On January 19, 2026, the Australian Government launched a new phase of the “Give Up For Good” campaign, adding resources and support for Australians looking to quit smoking and vaping.

Key Takeaways

 

• Date: January 19, 2026

• Action: new phase of the “Give Up For Good” campaign launched

• Focus: nicotine addiction; health harms of smoking and vaping

• Figures: smoking as leading cause of preventable death; estimated 66 deaths per day; one death every 22 minutes

• Target groups: youth who vape; adults who vape; adults who smoke; First Nations adults who smoke

• Support: Quitline 137 848; quit.org.au; health professionals; My QuitBuddy app

 

 

2Firsts, January 19, 2026

 

According to Australian Government, a new phase of the “Give Up For Good” campaign has launched, providing new resources and support for Australians looking to break the cycle of nicotine addiction and quit smoking and vaping.

 

The campaign aims to help Australians live healthier, nicotine-free lives by empowering people to quit smoking and vaping for good — or to never start. It responds to research cited in the release indicating that most Australians who smoke or vape are open to, or trying to quit, and are seeking information to help them take the next step.

 

Building on previous phases, the campaign continues to highlight the health harms of smoking and vaping while connecting the community with expanded support services and tailored tools. It emphasises the reality of nicotine addiction and states that tobacco smoking remains Australia’s leading cause of preventable death, claiming an estimated 66 lives every day — one death every 22 minutes. It also states vaping can lead to shortness of breath, persistent coughing, wheezing, nausea and dizziness, and may damage the lungs.

 

The campaign features tailored advertising and information designed for youth who vape, adults who vape, adults who smoke, and First Nations adults who smoke.

 

It will run across television, cinema, digital video and audio, social media, radio and out-of-home channels until June. The release also notes placements on the Uber app and streaming “pause” screens.

 

Support options listed include calling Quitline (137 848), visiting quit.org.au, speaking with a health professional, or downloading the My QuitBuddy app, alongside links to campaign sites for adult smoking and vaping and for youth vaping.

 

Image source: Australian Government

 

References:
[1] New phase of ‘Give Up For Good’ campaign launches to help Australians quit smoking and vaping
Also Read:
[1] Australia’s TGA Seizes Illicit Vaping Products Worth Over US$670,000 in Bendigo
[2] Illegal Vape Suppliers Move Online After Queensland Crackdown
[3] NSW Police Seize About US$1.9 Million in Illegal Tobacco Products, Including 15,000 Vapes
[4] Australian Border Force Blocks Massive Vape Shipment Following China Intelligence

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Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

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