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Key Takeaways
- Official listing: REJO CUBE is now listed on the official website; it was unveiled at the Dubai show in November 2025.
- Magnetic modular design: A magnetic heating unit paired with a detachable battery; the company claims compatibility with REJO proprietary sticks/cartridges and most other stick/cartridge products.
- Core specs & endurance: 25-second preheat, 60–75 minutes charging; battery 1,250 mAh (heating unit) + 1,000 mAh (battery module) = 2,250 mAh, with the combined setup claimed to support about 20 sticks per full charge.
- Channel rollout: Reportedly launched on major Japanese e-commerce platforms in February 2026 (suggested retail price 6,980 yen, about $45), and listed on UK online retailer VAPE CLUB (price not yet disclosed).
2Firsts, March 6, 2026
2Firsts has noted that REJO, a heated tobacco (HNB) brand under Heaven Gifts, has listed its heated tobacco device REJO CUBE on its official website.
In November 2025, REJO officially launched the REJO CUBE at World Tobacco Middle East (Dubai), saying it views the Middle East as one of its key markets for expansion.
2Firsts has compiled publicly available specifications and channel information for the REJO CUBE, as shown in the table below.
As a heated-not-burn (HNB) device, the REJO CUBE adopts a magnetic modular design, featuring a magnetic heating unit and a detachable battery. The company claims it is compatible with REJO proprietary sticks/cartridges as well as most other stick/cartridge products. In terms of overall appearance, the REJO CUBE bears a high degree of resemblance to Heaven Gifts’ e-cigarette brand ELFBAR’s JOINOne Series and JoinOne 15 Classic Pod Kit.
In terms of specifications, the REJO CUBE measures 80.2 × 54.4 × 24.5 mm and weighs 104±3 g. It offers an estimated 25-second preheat time and 60–75 minutes charging time. The battery is rated at 1,250 mAh (heating unit) / 1,000 mAh (battery module), totaling 2,250 mAh, and it is equipped with dual Type-C ports.
The REJO CUBE uses an OmniHeat™ 360° heating solution and is said to enable automatic heating via infrared sensing:
- With both the heating unit and battery module fully charged and used together, it is claimed to support about 20 sticks;
- Using the heating unit alone, it is claimed to support 12–15 sticks;
- After the heating unit is depleted, topping it up via the battery module is claimed to support 6–8 sticks.
In addition, the REJO CUBE comes in three color options—Inky, Honey Berry, and Minty—allowing multiple mix-and-match combinations for a total of nine color pairings. It also features a FunTap display, which can show battery level, a heating countdown timer, and usage mode information.
According to REJO’s official Instagram account, the REJO CUBE has been available on major Japanese e-commerce platforms since February 2026, with a suggested retail price of 6,980 yen (about $45). The REJO CUBE has also been listed on UK online retailer VAPE CLUB, though pricing has not yet been disclosed.
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