Rise of Disposable E-cigarettes among Young People in England

Regulations by 2FIRSTS.ai
May.24.2024
Rise of Disposable E-cigarettes among Young People in England
Disposable e-cigarette popularity drives sharp rise in nicotine use among teenagers in England, reversing historical decline, new study finds.

According to a report from The Independent on May 23, a new study from University College London has found that the rate of nicotine vaping is rapidly increasing among teenagers in England, with disposable e-cigarettes being a driving force. The study found that the historical trend of declining nicotine use in England is now reversing.

 

Researchers conducted a survey on smoking and e-cigarette trends among 132,252 people in England from July 2016 to May 2023. The results showed that as of June 2021, smoking and e-cigarette trends in all age groups in England had remained stable and gradually decreased. However, since disposable e-cigarettes have become popular, the use of e-cigarettes has started to increase in all age groups, particularly among young people (18 to 24 years old). From May 2021 to May 2023, the proportion of young people aged 18 to 24 who use e-cigarettes increased from 9% to 29%.

 

The research team concluded that since disposable e-cigarettes became popular in England, the downward trend in nicotine use has been reversed. Now, nicotine use seems to be on the rise, largely driven by an increase in e-cigarette use among young people. The research team is calling for urgent action to curb the growth of disposable e-cigarettes among populations who might otherwise completely avoid nicotine. This could include implementing consumption taxes, restricting packaging, or placing e-cigarettes behind store counters.

 

This research, funded by the UK Cancer Research Foundation, has been published in the journal "The Lancet Public Health (Europe)". Meanwhile, the World Health Organization has also released a report stating that e-cigarettes and other novel tobacco and nicotine products pose a significant threat to youth and tobacco control.

 

The lead author of the study, Dr. Harry Tattan-Birch from University College London, said: "If smoking rates were declining more rapidly, the rapid increase in e-cigarette use wouldn't be as concerning. However, the overall increase in nicotine use suggests that this hasn't happened.

 

He further called for the UK government's current Tobacco and E-Cigarette Bill, which aims to prevent the increase in youth e-cigarette use, to be welcomed. This is why the new bill will prohibit the sale of tobacco products to those born on or after January 1, 2009, and will also implement stricter controls to reduce youth e-cigarette use.

 

However, the bill may be shelved now that Prime Minister Rishi Sunak has announced a national election in July.

 

Dr. Sarah Jackson, a senior author of the study from University College London, believes that action must be taken to counteract the trend of young people who would not have otherwise used nicotine becoming interested in e-cigarettes. Policies should not send the message that e-cigarettes are worse than smoking. Improving the appearance, packaging, and marketing of e-cigarettes, rather than their flavors and nicotine content, may be more effective in striking this balance.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
A new expert paper in JAMA urges U.S. clinicians to include nicotine e-cigarettes in smoking-cessation discussions, citing higher quit rates than nicotine replacement therapy. It also stresses that products must deliver enough nicotine to replace cigarettes, dual use should be brief, and complete switching is the goal. 2Firsts argues the recommendations matter beyond clinics: public-health professionals should reassess relative risk, regulators should preserve sufficient product appeal for adult smokers, and manufacturers should focus on helping users quit cigarettes more sustainably.
SCIENCE
Aug.03 by 2Firsts Perspectives
Product | PMI Japan Launches SENTIA Passion Fruit Capsule, Expanding the IQOS ILUMA Flavor Portfolio
Product | PMI Japan Launches SENTIA Passion Fruit Capsule, Expanding the IQOS ILUMA Flavor Portfolio
Philip Morris Japan (PM Japan) has introduced SENTIA Passion Fruit Capsule, a new tobacco stick designed for the IQOS ILUMA heated tobacco platform. Featuring a crush-activated capsule, the product combines menthol with passion fruit flavor to provide an additional flavor experience. The product launched in Japan from August 3, 2026, through IQOS official channels, convenience stores and tobacco retailers.
Aug.04
Senate Democrat Wyden Probes Trump Administration Vape Policy Shift, Seeks Records From HHS and Reynolds American
Senate Democrat Wyden Probes Trump Administration Vape Policy Shift, Seeks Records From HHS and Reynolds American
U.S. Senator Ron Wyden, the Democratic ranking member of the Senate Finance Committee, has launched an investigation into flavored vape policy changes and requested records from the Department of Health and Human Services (HHS), Reynolds American and Botanic Tonics. The investigation focuses on a timeline involving Reynolds American’s $5 million donation to MAGA Inc. in April 2026 and subsequent vape policy developments. Wyden said the review aims to examine potential links between political donations, corporate communications and government decisions. The investigation does not represent a finding of wrongdoing.
Innovation
Aug.07 by 2Firsts Perspectives
Data|China’s January-May 2026 Device Exports Rise 13% While Nicotine Product Exports Decline 6.9%
Data|China’s January-May 2026 Device Exports Rise 13% While Nicotine Product Exports Decline 6.9%
According to China Customs export data analyzed by 2Firsts, China’s vape export mix continued to evolve during January-May 2026. Exports of electronic vaporisation devices (HS 85434000) increased 13.00% year on year, supported by growth in both shipment volume and average export prices. Meanwhile, exports of nicotine-containing non-combustible products (HS 24041200) declined 6.89%, with lower shipment volumes partly offset by higher average export prices.
Special Report
Jun.30
Smoore Wins Three Heated Device Supply Lots in China Tobacco Jiangsu’s Overseas Market Project Covering Japan, South Korea and Southeast Asia
Smoore Wins Three Heated Device Supply Lots in China Tobacco Jiangsu’s Overseas Market Project Covering Japan, South Korea and Southeast Asia
China Tobacco Jiangsu Industrial Co., Ltd. (JSIC) has completed its 2026-2028 heated device procurement project, with Shenzhen Smoore Technology Limited securing final supply contracts for three lots: U1, C1 and C2. The project was launched through a public tender in June 2026 to support overseas markets and involved heated tobacco devices carrying JSIC’s “iRod” trademark. Candidate supplier results published on July 13 showed Smoore ranked first for the three awarded lots, while Shenzhen Yunxi Intelligent Technology Co., Ltd. and Shenzhen Bodi Technology Development Co., Ltd. participated in the bidding process.
Aug.03
Nevada Considers Nearly Doubling Tobacco Taxes, With $65 Million in New Revenue Expected From Expanded Nicotine Levies
Nevada Considers Nearly Doubling Tobacco Taxes, With $65 Million in New Revenue Expected From Expanded Nicotine Levies
Health groups in Nevada are urging lawmakers to nearly double the state cigarette tax and extend similar tax changes to other nicotine products, including e-cigarettes and nicotine pouches.
Jul.17