Rising Popularity of E-Cigarettes in US

Mar.07.2025
Rising Popularity of E-Cigarettes in US
CDC report shows US e-cigarette users surpass smokers who quit. Tobacco companies shift focus to alternative products.

Key highlights:

 

1. A study conducted by The Centers for Disease Control and Prevention (CDC )in the US has shown that the number of e-cigarette users in America has surpassed the number of smokers who have quit.

 

2. From 2017 to 2023, the number of adults who only smoke decreased by 6.8 million, while the number of adults who only use e-cigarettes increased by 7.2 million.

 

3. Large tobacco companies are turning to alternative products such as e-cigarettes, claiming they pose less harm in order to retain customers.

 


 

CDC in the United States recently released a report showing that the rate of increase in e-cigarette use in the US has exceeded the rate of smokers quitting, Bloomberg reported.

 

The CDC analyzed data from the National Health Interview Survey from 2017 to 2023. This survey collects up to 32,000 responses from American adults each year regarding the use of e-cigarettes and other tobacco products.

 

It shows the number of adult smokers in the United States decreased by 6.8 million between 2017 and 2023. However, during the same period, 7.2 million adult Americans started using e-cigarettes.

 

In addition, several tobacco companies including Altria Group and Philip Morris International are shifting their strategic focus towards alternative products such as e-cigarettes, heated tobacco, and nicotine pouches. 

 

These companies claim that these new tobacco products are less harmful than traditional tobacco and are using them to retain their customer base.

 

The CDC stated that despite the long-term decline in smoking rates, tobacco use remains a leading cause of preventable death in the United States. The smoking rate among American adults has decreased from 43% in 1965 to nearly 12% in 2022.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts “Decisive 2026” Concludes: Reviewing the 2025 U.S. Market and Mapping Compliance Pathways Ahead
2Firsts “Decisive 2026” Concludes: Reviewing the 2025 U.S. Market and Mapping Compliance Pathways Ahead
2Firsts hosted “Decisive 2026” in Shenzhen, bringing together industry perspectives to examine major shifts in the U.S. new tobacco market in 2025 and their global implications. Sessions covered U.S. market dynamics, technical insights from recently PMTA-authorized products, an investor lens on tobacco capital markets, and 2025 news/product highlights. The event underscored a structural shift from “gray business” toward compliance and sustainable growth, expected to become clearer by 2026.
Jan.09
KT&G Revises Partnership Terms with PMI, Secures Overseas Commercialization Rights for Multiple Heated Tobacco Platforms
KT&G Revises Partnership Terms with PMI, Secures Overseas Commercialization Rights for Multiple Heated Tobacco Platforms
KT&G has revised the terms of its 15-year partnership agreement with Philip Morris International (PMI), securing overseas commercialization rights for multiple heated tobacco platforms and adjusting the minimum guaranteed sales volume for lil-exclusive heated tobacco sticks from 16 billion units to 11 billion units.
Dec.12 by 2FIRSTS.ai
COP11 Concludes with Major Decisions on Global Tobacco Control
COP11 Concludes with Major Decisions on Global Tobacco Control
The Eleventh Session of the Conference of the Parties (COP11) to the WHO Framework Convention on Tobacco Control (FCTC) concluded in Geneva on November 22, with 160 Parties adopting major decisions on tobacco and nicotine regulation, environmental protection, sustainable financing, and tobacco industry liability. A landmark decision mandates a complete ban on the use and sale of tobacco and all novel nicotine products across all UN premises worldwide.
Nov.24 by 2FIRSTS.ai
Nepal: 80 cartons of e-cigarettes seized, valued at US$150,000
Nepal: 80 cartons of e-cigarettes seized, valued at US$150,000
In Nepal’s Mustang district, authorities seized 80 cartons of e-cigarettes valued at NPR 22,459,320 (approximately US$150,000) in Lomanthang Rural Municipality-4, Nechung, and detained a 32-year-old man, Pema Lama. The account says the e-cigarettes were allegedly brought illegally from China three to four days earlier and loaded near the Korala Nepal–China border point before being intercepted.
Jan.13 by 2FIRSTS.ai
UK Guernsey's QuitVape program for youth e-cigarette cessation to end at the end of the month
UK Guernsey's QuitVape program for youth e-cigarette cessation to end at the end of the month
QuitVape e-cigarette quitting service for teens in Guernsey to end this month, after six-month trial period.
Dec.29 by 2FIRSTS.ai
NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown
NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown
New York City has reached settlement agreements with two e-cigarette wholesalers accused of selling flavored vapes illegally. The companies agreed to stop all flavored vape transactions in the city and face $1,000 fines for future violations. Litigation against other defendants in the broader case continues.
Nov.25 by 2FIRSTS.ai