According to the second report by the US Federal Trade Commission (FTC) on national e-cigarette sales and advertising, the sales of flavored disposable e-cigarettes and menthol flavored e-cigarette pods saw a significant increase in 2020.
This growth coincides with the federal ban on flavored pods for young e-cigarette users, indicating a shift towards alternative products rather than a decrease in adolescent e-cigarette use.
Since 1967, the FTC has reported annually on tobacco sales, and since 1987, on smokeless tobacco sales as well. Last year, the agency expanded its research into the industry and issued its first report on e-cigarettes. This year's report on e-cigarettes covers sales and advertising data for 2019 and 2020, during which time the US Food and Drug Administration issued an enforcement policy prohibiting the sale of flavored e-cigarette pods other than menthol.
The Director of the Consumer Protection Bureau at the FTC, Samuel Levine, stated in a press release that "this report demonstrates that teenagers still face risk when it comes to purchasing flavored or discounted electronic cigarettes." "It is evident that electronic cigarette marketers are very skilled at circumventing FDA regulations and attracting young people to become addicted to their products.
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