Role of e-cigarettes in world of tobacco abuse is not clear-cut

Industry Insight
Jul.08.2022

On June 23, the U.S. Food and Drug Administration announced that all Juul products must be removed from U.S. markets. This decision essentially broadened an existing ban on teen use of the company’s nicotine e-cigarettes to include adults as well. The next day, Juul asked a federal appeals court to temporarily block the ban while Juul challenged the decision. The court agreed to the pause, and for now, Juul products are still for sale in the U.S.

 

Lynn Kozlowski, UB professor in the Department of Community Health and Health Behavior, School of Public Health and Health Professions, has been studying nicotine and cigarette addiction for decades. In this Q&A, he explains how the recent fight over Juul products fits into the larger discussion of e-cigarettes, tobacco use and public health among adults and teens.

Role of e-cigarettes in world of tobacco abuse is not clear-cut

Why does the FDA want to stop the sale of Juul products?

According to the FDA, the decision was a precautionary response due to a lack of “sufficient evidence regarding the toxicological profile of the products” to ensure protection of public health. The FDA also noted that it hadn’t received any information suggesting Juul products were an “immediate hazard.”

 

In the announcement, FDA Commissioner Robert M. Califf commented on the effects Juul products have had on youth vaping. And this decision comes at a time when some have hoped that a new ban on Juul products and other e-cigarettes for adults would help reduce vaping by teens.

 

How do the health risks of vaping compare to smoking?

Cigarettes kill at least 1-in-2 smokers prematurely and cut smoker’s lives short by an average of 10 years due to cancer, obstructive lung disease and cardiovascular disease.

 

There is not yet any long-term epidemiological data available on e-cigarettes. But U.S. and British assessments have concluded that while vaping is likely to be substantially less harmful than cigarettes, it is not risk-free. Potential harms include nicotine addiction, as well as some cardiovascular risks, though these are estimated to be lower than risks from cigarettes.

 

Could e-cigarettes reduce the harm of normal smoking?

I do not encourage that anyone vape if they do not need to. But if someone would otherwise smoke cigarettes, and vaping helps them stop smoking completely, e-cigarettes can be a useful tool for reducing the smoking and health problem. Quitting cigarettes is unequivocally good for your health. Research shows that if a person stops using cigarettes by age 40, they on average avoid 90% of the increased risk of death compared to if they continued smoking. If a person stops smoking cigarettes by age 30, their health risks are nearly the same as a person who never smoked.

 

The CDC says that there is limited evidence that vaping helps people quit smoking cigarettes. The FDA, in approving some e-cigarettes for sale, expresses the view that e-cigarettes can be a beneficial tool for smokers who significantly reduce their cigarette use or stop smoking by switching to e-cigarettes.

 

Recent studies have also shown that e-cigarettes are more effective than nicotine replacement medicines in helping people who want to quit smoking. The National Health Service in the United Kingdom includes vaping as an approved way to quit smoking.

 

Is vaping among teens as popular as it once was?

Teen vaping is on a downward trend. Data from the CDC showed that in 2019, 27.5% of high school students reported vaping at least once in the previous month. That number fell to 19.6% in 2020 and to 11.3% in 2022. Just over one-quarter of monthly users — or about 3% of high school students in 2022 — report vaping on a daily basis.

 

Some of these decreases were likely due to COVID-19, enforcement of restrictions on youth access and government anti-vaping campaigns.

 

Widespread publicity about a serious lung disease caused by vaping, called EVALI, very likely turned many away from vaping. This was despite the fact that research eventually showed the disease was mostly caused by black market cannabis vaping products.

 

Smoke wafting around a vaping man's chin and nose.

Does teen vaping increase teen tobacco use?

Despite the encouraging drop in teen vaping, an important question to ask is whether vaping directly leads to later cigarette smoking.

 

Parents are justly concerned that vaping could be a gateway to smoking. But research doesn’t seem to support a strong causal connection. While vaping surged nationally in recent years, smoking rates fell.

 

Using several years of U.S. data from the National Youth Tobacco Survey on almost 40,000 participants, researchers found that less than 1% of those who first used e-cigarettes went on to become established cigarette smokers. People who vaped first were also less likely to become smokers than those who had tried cigarettes or other tobacco products first.

 

Another large study of U.S. youth found that a history of e-cigarette use was associated with only modest or nonsignificant increases in cigarette smoking once the researchers controlled for general risk-taking behavior.

 

How do you balance adult use with teen safety?

Even if vaping is not a big factor in causing teens to become smokers, teen use of vaping products is a concern, despite a ban on the sales of e-cigarettes to people under 21 in 2019.

 

Completely banning a product that is useful for adult smokers who are looking to quit is not the only way to help reduce youth access. One proposal, for example, suggests moving the sales of all nicotine and tobacco products to stores that are only accessible to those 21 or older.

 

While products like Juul deserve study and regulation, it is important to keep in mind the proven deadliness and easy availability of cigarettes — both to adults today and to the many teens who start smoking every year and will become adult smokers. Getting as many smokers as possible off tobacco cigarettes will save lives.

 

The content excerpted or reproduced in this article comes from a third-party, and the copyright belongs to the original media and author. If any infringement is found, please contact us to delete it. Any entity or individual wishing to forward the information, please contact the author and refrain from forwarding directly from here.

Product | PMJ Adds Bold Ruby to IQOS ILUMA i Lineup in Japan, Convenience-Store Rollout Starts Sept. 29
Product | PMJ Adds Bold Ruby to IQOS ILUMA i Lineup in Japan, Convenience-Store Rollout Starts Sept. 29
Philip Morris Japan (PMJ) launched Bold Ruby as a new regular color for the IQOS ILUMA i and IQOS ILUMA i ONE in Japan on September 16, 2026, priced at JPY 6,980 and JPY 3,980, respectively. Initial sales began through IQOS online and physical channels, with convenience stores and selected tobacco retailers set to follow from September 29. Bold Ruby is a regular rather than limited-edition colorway and is available for the ILUMA i and ILUMA i ONE, but not the ILUMA i PRIME. The release does not involve changes to the devices' core hardware or functions.
Sep.22
Germany's Four-Year Tobacco Tax Plan Heads to Parliament as BAT, JTI and PMI Push for Changes
Germany's Four-Year Tobacco Tax Plan Heads to Parliament as BAT, JTI and PMI Push for Changes
Germany's parliament is scheduled to hold a first reading of amendments to the Tobacco Tax Act on September 24. The government plans annual tax increases from 2027 through 2030 covering cigarettes, heated tobacco, vaping liquids and other categories. It expects the reform to generate €756 million in additional revenue in 2027, rising to €3.589 billion in additional annual revenue by 2030. Ahead of the parliamentary debate, the German Association of the Tobacco Industry and Novel Products, or BVTE, launched the "Tabaksteuer mit Augenmaß" campaign backed by BAT, JTI, Philip Morris, Reemtsma and wholesale and retail groups.
Sep.23
South Korea Extends Vape Rules to Unmanned Stores After Bringing Synthetic Nicotine Under Tobacco Law
South Korea Extends Vape Rules to Unmanned Stores After Bringing Synthetic Nicotine Under Tobacco Law
South Korea's Ministry of Gender Equality and Family said on September 14 that it plans to designate unmanned e-cigarette stores as businesses where minors are prohibited from entering or working. Operators would be required to verify customers' ages and display notices restricting access by minors. The proposal is open for public comment through October 6. The move follows an April expansion of South Korea's statutory tobacco definition that brought products made with natural or synthetic nicotine under the Tobacco Business Act. Nicotine-free liquids and products using nicotine analogues such as 6-methylnicotine, however, remain an emerging regulatory issue.
Sep.21
Product | JT Expands Vote-Winning EVO Cacao Mint Crystal to Nationwide Retail in Japan, Adds 22-Stick Limited Pack at Same Price
Product | JT Expands Vote-Winning EVO Cacao Mint Crystal to Nationwide Retail in Japan, Adds 22-Stick Limited Pack at Same Price
Japan Tobacco (JT) will expand EVO Cacao Mint Crystal from limited channels to nationwide retail in Japan from October 6, 2026. The Ploom tobacco stick ranked first in the brand's first consumer voting campaign for new tobacco-stick SKUs held earlier this year. JT will also introduce a limited 22-stick pack at the same JPY 620 price as the standard 20-stick pack. The capsule-format product combines menthol with sweet, bittersweet cacao notes and adds a berry nuance when the capsule is crushed.
Sep.09
Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Product | JT Refreshes Ploom CUBE Design and Expands Japan Retail Distribution, Targeting Younger Men and Female Users
Japan Tobacco (JT) launched a refreshed Ploom CUBE design in Japan on September 8, 2026, with broader convenience-store and tobacco-retail distribution planned from October 13. The updated device retains the existing Rounded Cube form and heating platform while replacing four previous body colors with Pebble White and Cobalt Black. JT is also introducing new Front Panels and Fabric Back Covers, although the new accessories are not compatible with the previous Ploom CUBE design. The company says the update is intended to broaden appeal among younger male and female users.
Sep.09
JTI Research Finds 31% of UK Respondents Offered Illicit Tobacco, While 63% of Ennis Packs Lack Duty Marks
JTI Research Finds 31% of UK Respondents Offered Illicit Tobacco, While 63% of Ennis Packs Lack Duty Marks
Multiple JTI-backed studies in the UK and Ireland indicate that illicit tobacco remains visible across consumer interactions and local markets. In the UK, JTI research found that 31% of respondents said they had been offered illicit tobacco products. In Ireland’s Ennis area, a JTI-commissioned empty pack survey found that 63% of sampled cigarette packs did not carry Irish duty-paid markings. The findings come from industry research rather than official government estimates of illicit tobacco market size, but highlight continued concerns among regulators, legitimate retailers and tobacco companies over illicit trade.
Aug.19