Starting on February 7, the well-known Russian e-commerce platform Wildberries was banned from selling non-nicotine electronic cigarettes and smoking blends.
The regulatory body of this retailer has announced that they will completely ban the sale of electronic cigarettes, related liquids, and smoking mixtures, even those without nicotine (products containing less than 0.1mg/ml of nicotine). The news of these changes was communicated to sellers in a tender agreement on January 31, and will come into effect on February 7.
A spokesperson for Wildberries has explained the ban, stating that unlawful sellers were falsely advertising nicotine-free products while actually selling products containing nicotine.
Wildberries platform to prohibit the sale of nicotine-free smoking devices, e-cigarettes, nicotine-free e-liquids, and all other smoking accessories in accordance with new market regulations.
It has been reported that in 2022, the platform was banned from selling hookahs.
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