Sales of Smore International Down 18.7% in H1 2022

Aug.24.2022
Simaol International reports a 18.7% decrease in sales and 51.7% decrease in net profit in H1 2022 due to various factors.

On August 24th, Somor International disclosed that in the first half of 2022, the group's sales revenue reached RMB 5.653 billion during the review period, a decrease of 18.7% compared to the same period last year. During this period, the net profit fell to RMB 1.385 billion, and the overall revenue decreased to RMB 1.384 billion. Adjusted net profit for the review period was RMB 1.436 billion, a decrease of 51.7% compared to the same period last year. The main reasons for the group's decline in net profit during the review period were lower sales from enterprise customers, declining gross profit margins, and increased sales, management, and research and development expenses.


Sales revenue for enterprise customers decreased by 21.6% compared to the same period last year, accounting for a percentage drop from 93.4% to 90.1% of total revenue; while sales revenue for retail customers increased by 22.9% compared to the same period last year, accounting for a percentage increase from 6.6% to 9.9% of total revenue.


There has been a short-term decrease in sales in the US market. Products transported through Hong Kong resulted in a 33.0% decrease in sales revenue to enterprise customers in the US market compared to the same period last year. The percentage of total revenue also decreased from 34.6% to 28.6% during the same period.


During the review period, the group experienced a decrease in sales in the Chinese market compared to the high base in the first half of 2021. Excluding export sales to Chinese traders, the group's sales revenue to enterprise customers in China decreased by 40.1% compared to the same period last year. The proportion of this revenue to the total revenue decreased from 40.8% in the same period last year to 30.0% in the review period.


This article contains excerpts or reproductions of content from third-party sources. The copyright of this content belongs to the original media and author. If there is any infringement, please contact us to delete it. Any individual or organization wishing to repost this content should contact the author and refrain from reposting it directly.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

2Firsts Exclusive with ARAC: What Juul’s FDA Approval Reveals About U.S. Tobacco Regulation
2Firsts Exclusive with ARAC: What Juul’s FDA Approval Reveals About U.S. Tobacco Regulation
2Firsts spoke with the leadership team at ARAC to analyze the regulatory context and industry implications of the FDA’s approval of five Juul products. ARAC noted that the decision highlights FDA’s increasing emphasis on real-world switching behavior as a key criterion for authorization. While more MGOs may follow, companies must meet rigorous standards in toxicology, manufacturing, and population-level risk assessments.
Jul.21
Al Fakher Partners with Cannabis Brand Cookies to Launch New Hookah Line Featuring Five Flavors, Including Blueberry Caviar
Al Fakher Partners with Cannabis Brand Cookies to Launch New Hookah Line Featuring Five Flavors, Including Blueberry Caviar
Hookah brand Al Fakher has teamed up with international lifestyle brand Cookies to release a co-branded hookah flavor series, marking Cookies’ first entry into the hookah industry. The collaboration introduces five innovative flavors and officially launched on June 25, 2025, through select retail and online channels.
Aug.18 by 2FIRSTS.ai
Polish Tax Office: The pass rate of e-cigarette product sampling inspection is less than 18%, with over 80% of samples being illegal or non-compliant.
Polish Tax Office: The pass rate of e-cigarette product sampling inspection is less than 18%, with over 80% of samples being illegal or non-compliant.
Poland's National Tax Administration, Health Ministry, and police launched large-scale inspections of e-cigarette products, with over 82% found non-compliant.
Aug.08 by 2FIRSTS.ai
Photo Collection of New Products: A Comprehensive Review of Innovative E-Cigarette Products at the Dubai Vape Show
Photo Collection of New Products: A Comprehensive Review of Innovative E-Cigarette Products at the Dubai Vape Show
The official media partner of the exhibition, 2Firsts, visited the exhibition hall in depth and observed on the spot that many brands showcased multifunctional all-in-one e-cigarettes and other new types of e-cigarette products with diverse forms.
Jun.23
Exclusive Interview with Malaysian Brand ASDF: "Cartridge" Design Banned Domestically, Shifts Focus to Markets Like South Korea
Exclusive Interview with Malaysian Brand ASDF: "Cartridge" Design Banned Domestically, Shifts Focus to Markets Like South Korea
ASDF, a top Malaysian brand known for its “retro cassette” design, is facing regulatory challenges at home while expanding abroad. At the World Vape Show Dubai, 2Firsts interviewed Business Development Director Kinson Tan to discuss the brand’s response to market changes and its strategic shift toward regions like South Korea.
Jun.25 by 2FIRSTS.ai
Product | Another Brand Joins the “Fog-Free” Trend: Hyperbar Launches ZeroFog Twin 50K
Product | Another Brand Joins the “Fog-Free” Trend: Hyperbar Launches ZeroFog Twin 50K
E-cigarette brand Hyperbar recently unveiled its “ZeroFog Twin 50K” on official social media. The device features a dual-tank design (13ml + 9ml) and claims up to 50,000 puffs. Its key feature is a one-click switch between regular and fog-free modes. The product was previously showcased at the Dubai Vape Expo.
Jul.21 by 2FIRSTS.ai