PMI Japan Unveils "SENTIA Smooth Violet": First Flavor Pod in IQOS ILUMA

Mar.04.2025

PMI Japan unveils "SENTIA Smooth Violet," the first flavored pod in the IQOS ILUMA series, available in stores nationwide.

"SENTIA Smooth Violet" is the first flavored pod in the "IQOS ILUMA" series.

IQOS will be available for sale at four physical stores and convenience stores nationwide starting on March 3rd, and online sales will begin on March 12th. The price will be 530 yen including tax.

According to a report by Dailyadvent on March 3rd, Philip Morris International (PMI) Japan announced that it will be launching the first regular flavor innovation for its heat-not-burn tobacco products, the "IQOS ILUMA i" series and "IQOS ILUMA" in Japan. This new product is branded as "SENTIA Smooth Violet" under the exclusive pod brand "SENTIA".

The new product will be available starting on March 3rd at four national IQOS retail stores, the official IQOS store, and various convenience stores. Additionally, starting on March 12th, consumers can purchase this new product through the IQOS online store.

The product is priced at 530 Japanese yen per box of 20 sticks (including tax) (equivalent to $3.5). The introduction of this new product brings the total number of products in the "SENTIA" series to 17.

References:

[1] IQOS専用スティック「センティアスムースバイオレット」新登場　軽やかなレギュラーの味とベリーの芳醇なアロマの調和、3日から順次発売

Also Read:

[1] PMI Launches Two New Flavors for IQOS Pod System

[2] Philip Morris International Launches New IQOS ILUMA i Series

[3] Top Selling Flavors of Philip Morris International's IQOS Pods

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