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PMI Launches Two New Flavors for IQOS Pod System

PMI by 2FIRSTS.ai
Feb.07.2025
PMI Launches Two New Flavors for IQOS Pod System
Philip Morris International (PMI) expands its IQOS exclusive pod series with "Riviera Pearl" and "Provence Pearl," retailing at £7.

According to a report by Better Retailing on February 6th, Philip Morris International (PMI) has recently expanded its heated tobacco device "IQOS" with the launch of two new products in the exclusive podTerea Pearls series, named "Riviera Pearl" and "Provence Pearl," with a suggested retail price of 7 pounds. The addition of "Riviera Pearl" and "Provence Pearl" brings the total number of products in the Terea series to 15.


Riviera Pearl" offers a raspberry rose flavor, while "Provence Pearl" combines grape and mint flavors.


The head of PMI's IQOS, Anthony Loinsard, stated that by introducing the new flavors "Riviera" and "Provence", PMI will continue to enhance the flavor profile of IQOS Iluma, preventing adult nicotine users from reverting back to traditional cigarettes.


References:
[1] PML expands Terea Pearls range for Iqos devices with two new flavours
Also Read:
[1] Top Selling Flavors of Philip Morris International's IQOS Pods
[2] PMI Japan to Launch New IQOS Products in 2025
[3] PMI Launches Limited-Edition “IQOS ILUMA” Christmas Version in Slovakia
[4] Philip Morris Korea launches 'TEREA Black Ruby' to expand IQOS line to 18 varieties
[5] PMJ Launches New "TEREA Black Sunshine Menthol" Flavor for IQOS
[6] Philip Morris International Launches Terea Pearls to Expand IQOS Flavor Range
[7] New "TEREA" Pod Flavors Launched by Philip Morris Japan
#Europe#United Kingdom#Products#Heated tobacco products

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