PMI Launches Two New Flavors for IQOS Pod System

PMI by 2FIRSTS.ai
Feb.07
PMI Launches Two New Flavors for IQOS Pod System
Philip Morris International (PMI) expands its IQOS exclusive pod series with "Riviera Pearl" and "Provence Pearl," retailing at £7.

According to a report by Better Retailing on February 6th, Philip Morris International (PMI) has recently expanded its heated tobacco device "IQOS" with the launch of two new products in the exclusive podTerea Pearls series, named "Riviera Pearl" and "Provence Pearl," with a suggested retail price of 7 pounds. The addition of "Riviera Pearl" and "Provence Pearl" brings the total number of products in the Terea series to 15.


Riviera Pearl" offers a raspberry rose flavor, while "Provence Pearl" combines grape and mint flavors.


The head of PMI's IQOS, Anthony Loinsard, stated that by introducing the new flavors "Riviera" and "Provence", PMI will continue to enhance the flavor profile of IQOS Iluma, preventing adult nicotine users from reverting back to traditional cigarettes.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Philip Morris International: When High Valuation Meets Flawed Performance — A 2Firsts Reader Submission
Philip Morris International: When High Valuation Meets Flawed Performance — A 2Firsts Reader Submission
After PMI released its Q2 2025 earnings, a 2Firsts reader submitted an in-depth analysis unpacking key concerns behind the headline numbers. While earnings beat expectations, slowing organic revenue growth, challenges in combustibles and ZYN, and a low margin for error under high valuation have triggered market unease. The next few quarters may prove pivotal for PMI’s growth narrative.
Jul.24
2Firsts, ITGA Partner to Support Tobacco Growers
2Firsts, ITGA Partner to Support Tobacco Growers
2Firsts and the International Tobacco Growers’ Association (ITGA) have formed a strategic partnership covering media collaboration, event co-organization, Greater China representation, and joint publications to support the transformation and sustainable development of the tobacco-growing sector.
Jun.04
Pelham, USA to Suspend New CBD and Vape Shop Licenses Until End of 2026
Pelham, USA to Suspend New CBD and Vape Shop Licenses Until End of 2026
The Pelham City Council in the U.S. unanimously passed a temporary ban on establishing new CBD and vape shops until December 31, 2026. This move allows the city time to adapt to Alabama’s new cannabis-derived product regulations (House Bill 445), effective January 1, 2026. The ban does not affect existing businesses but prevents new stores from opening.
Jul.23 by 2FIRSTS.ai
South Korean Social Organizations Support Lawsuits Against Tobacco Companies and Call for the Establishment of a Smoking Damage Fund
South Korean Social Organizations Support Lawsuits Against Tobacco Companies and Call for the Establishment of a Smoking Damage Fund
The Korea Association of the Elderly Strongly Backs the National Health Insurance Corporation’s Tobacco Litigation, Calling on Tobacco Companies to Establish a Smoking Damage Fund to Fulfill Their Social Responsibilities.
Jun.11 by 2FIRSTS.ai
SKE Loses "Crystal Bar" Trademark Case: UK Court Upholds First-to-File Principle
SKE Loses "Crystal Bar" Trademark Case: UK Court Upholds First-to-File Principle
SKE attempted to block UK company Bargain Busting from registering the "Crystal Bar" trademark, claiming prior goodwill in the UK. However, the UK High Court recently ruled that SKE lacked sufficient evidence, upholding the Intellectual Property Office's decision to reject the opposition.
Jul.02 by 2FIRSTS.ai
2Firsts Insight | Official Websites as Marketing Platforms: LOST MARY and OXVA Engage Users through Content and Interaction
2Firsts Insight | Official Websites as Marketing Platforms: LOST MARY and OXVA Engage Users through Content and Interaction
E-cigarette brands LOST MARY and OXVA launched new website features. LOST MARY’s “FLAVOR DISCOVERY” uses virtual characters for flavor matching, while OXVA’s “OX Chill” summer challenge boosts engagement with points, lotteries, and national rankings.
Jul.18 by 2FIRSTS.ai