According to a report by Better Retailing on February 6th, Philip Morris International (PMI) has recently expanded its heated tobacco device "IQOS" with the launch of two new products in the exclusive podTerea Pearls series, named "Riviera Pearl" and "Provence Pearl," with a suggested retail price of 7 pounds. The addition of "Riviera Pearl" and "Provence Pearl" brings the total number of products in the Terea series to 15.
Riviera Pearl" offers a raspberry rose flavor, while "Provence Pearl" combines grape and mint flavors.
The head of PMI's IQOS, Anthony Loinsard, stated that by introducing the new flavors "Riviera" and "Provence", PMI will continue to enhance the flavor profile of IQOS Iluma, preventing adult nicotine users from reverting back to traditional cigarettes.
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