
On the evening of April 7, 2025, Smoore International Holdings Limited (stock code: 6969HK, hereinafter referred to as "Smoore International") released unaudited financial updates for the three months ending March 31, 2025.

The data shows that Smoore International recorded a pre-tax profit of approximately RMB 254.6 million in this period, a decrease of 36.3% compared to the same period in 2024. The after-tax profit was about RMB 192.2 million, down 43.4% from the same period in 2024. The total comprehensive income for the period was RMB 207.8 million, a decrease of 32.9% compared to the same period in 2024.
The company explained that the main reason for the decline in profits is due to a significant increase in administrative expenses, distribution and sales expenses, and research and development expenses compared to the same period in 2024.
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