Smoore International Supplies 10 Products to NJOY LLC

Business by 2FIRSTS.ai
Jun.25.2024
Smoore International Supplies 10 Products to NJOY LLC
Smoore International (06969.HK) announced approval of 4 new tobacco products by NJOY LLC, causing stock to surge 12%.

On the evening of June 14, the Hong Kong Stock Exchange-listed company Smoore International (06969.HK) issued a statement. It stated that on June 21, 2024, one of the group's clients, NJOY LLC (a wholly-owned subsidiary of Altria Group), has received marketing authorization orders (MGO) for four new tobacco products (including two menthol-flavored closed pod electronic cigarettes (NJOY ACE Pod Menthol 2.4%, NJOY ACE Pod Menthol 5%) and two menthol-flavored disposable e-cigarettes (NJOY DAILY Menthol 4.5%, NJOY DAILY EXTRA Menthol 6%)) through the pre-market tobacco product application (PMTA) pathway.

Smoore International Supplies 10 Products to NJOY LLC
Smoore International Announcement | Image Source: Smoore International

 

Smoore International announced that as of the date of this announcement, the company's client NJOY LLC has received marketing approvals for ten new tobacco products through the pre-market pathway, including a NJOY ACE closed-system e-cigarette device, five NJOY ACE tobacco and menthol flavored closed-system electronic pods, and four NJOY DAILY tobacco and menthol flavored disposable e-cigarettes. Based on sales records from the beginning of the year to the date of this announcement, the company has supplied these ten products to NJOY LLC.

 

It is worth noting that on the first trading day after the FDA announcement, Smoore International opened higher in early trading and surged over 12% at one point. As of the time of writing, the stock is currently trading at 10.04 Hong Kong dollars.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | SKE Launches Disposable V-BOT, Claiming U.S. Manufacturing and Domestic Blending & Filling
Product | SKE Launches Disposable V-BOT, Claiming U.S. Manufacturing and Domestic Blending & Filling
SKE has launched the V-BOT disposable e-cigarette. The company’s website highlights that the device is “Made in the USA,” with blending and filling also completed domestically. The V-BOT features dual power modes (Eco/Boost), an 800 mAh rechargeable battery, and is advertised as delivering up to 40,000 puffs.
Nov.07 by 2FIRSTS.ai
Belarus Increases e-cigarette tax by 20% and Reinstates Tax on heated tobacco
Belarus Increases e-cigarette tax by 20% and Reinstates Tax on heated tobacco
Belarus government plans to raise tobacco tax by 12% and e-cigarette tax by 20%, aiming to regulate all smoking devices.
Oct.21 by 2FIRSTS.ai
2Firsts Observation | U.S. E-cigarette Regulation Enters Normalized Phase as Federal and State Authorities Tighten Compliance Frameworks
2Firsts Observation | U.S. E-cigarette Regulation Enters Normalized Phase as Federal and State Authorities Tighten Compliance Frameworks
In just two months, U.S. authorities seized over 7 million illegal e-cigarettes. 2Firsts’ analysis reveals a shift toward institutionalized regulation, with federal and state agencies intensifying enforcement — signaling a major reset in the world’s largest and most influential vaping market.
Oct.28
Wisconsin Fines Vape Retailers Nearly $13 Million for Selling Unapproved Products
Wisconsin Fines Vape Retailers Nearly $13 Million for Selling Unapproved Products
The state of Wisconsin has fined one retailer nearly USD 12.44 million and another USD 450,000 for violating the state’s new vape sales law, which took effect in September and restricts sales to an approved list of products.
Dec.11 by 2FIRSTS.ai
Product | Featuring an ultra-thin metal body and a “Champagne Gold” design, Sikary launches the Sikary Fit in the Middle East
Product | Featuring an ultra-thin metal body and a “Champagne Gold” design, Sikary launches the Sikary Fit in the Middle East
Sikary has listed its new disposable “Fit” on the official site and UAE channels. The device features a 13 mm metal body with a 12 mL e-liquid chamber and is advertised for up to 12,000 puffs, priced at around AED 35 per unit.
Oct.28 by 2FIRSTS.ai
Russia’s Vape Market Squeezed by Excise Hikes and Criminal Marking Rules
Russia’s Vape Market Squeezed by Excise Hikes and Criminal Marking Rules
According to Business FM, Russia’s vape and e-liquid supply has tightened since mid-Aug; by early Oct top liquids had largely disappeared and prices rose ~50% vs early summer. Shops cite a two-year excise hike to RUB 44/mL and, from Aug, criminal liability for unmarked goods (large-scale from RUB 100k), prompting withdrawals. Some chains report compliant substitutes. A bill would let regions ban vape sales.
Oct.30 by 2FIRSTS.ai