Snowplus Introduces Revolutionary 5000-Puff Disposable E-cigarette

Innovation by 2FIRSTS.ai
Oct.28.2023
Snowplus Introduces Revolutionary 5000-Puff Disposable E-cigarette
Snowplus, a brand at a UK e-cigarette exhibition, introduces a 5000-puff disposable e-cigarette that claims to meet TPD standards.

On October 27th, at an e-cigarette exhibition in the UK, 2FIRSTS discovered that Snowplus has launched a disposable e-cigarette product with a capacity of 5000 puffs. The brand offers two models called Snowplus Gold and Snowplus Clic. Snowplus claims in its product brochure that this is the world's first disposable product with a capacity of 5000 puffs that complies with the TPD standard.

Snowplus Introduces Revolutionary 5000-Puff Disposable E-cigarette
Snowplus booth scene | Image source: 2FIRSTS

 

However, according to our understanding at 2FIRSTS, one of the most important regulations in the TPD standard is that the capacity of e-liquid must not exceed 2ml, roughly equivalent to around 600 puffs. The e-cigarette market in the UK needs to adhere to the TRPR standard, which is similar to the TPD standard and also stipulates that the e-liquid capacity must be within 2ml. Therefore, most disposable e-cigarette products that comply with EU and UK regulations maintain a capacity of around 600 puffs.

Snowplus Introduces Revolutionary 5000-Puff Disposable E-cigarette
Snowplus has been registered with MHRA for compliance | Image source: MHRA official website

 

In addition, 2FIRSTS found through an official search on the UK Medicines and Healthcare products Regulatory Agency (MHRA) website that Snowplus' product has been successfully registered.

Snowplus Introduces Revolutionary 5000-Puff Disposable E-cigarette
Snowplus promotional brochure | Image source: 2FIRSTS

 

So, how did Snowplus manage to surpass the limited number of entry points while still complying with regulations? In response to this question, 2FIRSTS asked the person in charge of the brand's booth, but they refused to provide an answer.

Snowplus Introduces Revolutionary 5000-Puff Disposable E-cigarette
Operation video of Snowplus | Image source: Twitter

 

However, 2FIRSTS still found some information about the Snowplus product in their promotional brochure. According to the brochure, this product incorporates a completely new structure and improved vaporization technology, resulting in a significant increase in product lifespan. The e-liquid capacity of this product is 12ml (labeled as 2ml+10ml in the brochure), and it is equipped with a built-in rechargeable battery with a capacity of 500mAh.

 

Snowplus Introduces Revolutionary 5000-Puff Disposable E-cigarette
Snowplus' instructional video | image source: Twitter

 

According to the promotional brochure and instructional videos on YouTube, it is necessary to remove the original pod and replace it with a larger e-liquid reservoir for this product.

Snowplus Introduces Revolutionary 5000-Puff Disposable E-cigarette
Snowplus publicity brochure | Image source: 2FIRSTS

 

According to the promotional brochure, the product comes in 16 different flavors including lemon-lime, cherry soda, cherry cola, and mixed fruit punch.

 

Disclaimer: 
This article is translated from an original Chinese article available on 2firsts.cn by AI, and has been reviewed and edited by 2FIRSTS's English editorial team. The Chinese original text is the only authoritative source of information. The exclusive copyright and license rights to this article are held by 2FIRSTS Technology Co., Ltd. Any reproduction, reprinting, or redistribution of this article, either in part or in full, requires express written permission from 2FIRSTS and must include clear attribution along with a link to this content. Non-compliance may result in legal action. 2FIRSTS Technology Co., Ltd. reserves the right to pursue legal actions in case of unauthorized use or distribution.