Source: VPZ
According to an article in Better Retailing, a British publication, heating tobacco products (HTPs) require a significant amount of dedication in order to be successful while also offering a variety of benefits.
Despite the rapid rise of e-cigarettes since their introduction in the UK 20 years ago, HTP (heat-not-burn tobacco products) is a younger technology that requires some time to gain momentum. Philip Morris Limited (PML) entered the market with its IQOS product in 2016, while Japan Tobacco International introduced its Ploom device in the UK for the first time in 2020.
In 2021, HTP accounted for 18.6% of the overall reduced-harm tobacco product market in the UK, representing an 86% growth compared to the previous year. This indicates that retailers can gain considerable profits by investing time, effort, and research in this category.
A report from retailers interviewed by Better Retailing states that one store owner reserved IQOS Heets for a customer, while another store owner earns over £1,000 ($1,183) per week.
Japan Tobacco International (JTI) recommends that retailers maintain good inventory levels and have sufficient equipment available for in-store displays and trade platform websites (such as JTI's trade website, jtiadvance.co.uk).
Kate O'Dowd, the business planning manager for PML in the UK and Ireland, is urging retailers not to limit themselves to a "stock and sell" mentality. "Establish a connection with your customers to understand their preferences so that you can provide smoke-free alternatives that meet their needs," she said.
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