Key Points:
·Call to action: Philip Morris International (PMI) is urging Africa to eliminate barriers to tobacco control in line with its "Reduced-Risk Product (RRP) Strategy" and promote a smoke-free future.
·Obstacles: Ineffective government policies, societal skepticism towards innovation, and a lack of communication mechanisms.
·Policy proposals: Policymaking should be based on the latest scientific findings rather than tradition, emotions, or skepticism.
·Innovation and action direction: Emphasizing the combination of innovation and policy reforms to provide information and low-risk products for adult smokers.
According to AllAfrica on June 16th, Philip Morris International (PMI) is calling for the elimination of obstacles to tobacco control in Africa. This call is in line with the company's "Tobacco Harm Reduction Plan", specifically requesting that governments adopt policies and actions based on the latest scientific findings rather than traditional, emotional, and skeptical attitudes.
Officials from Philip Morris International (PMI) pointed out at the 2025 Technology Innovation Conference in Cape Town, South Africa that factors such as lack of effective government policies, skepticism, and lack of communication are hindering Africa from achieving a smoke-free future.
"I believe the question we need to ask ourselves is not 'whether' or 'why,' but rather how Africa should further develop."
Vice President of Business Affairs for the region at Philip Morris International (PMI), Andrea Gontkovicova, stated.
"What roles do we hope to collectively take on in order to provide adult smokers who would typically continue smoking with information, choices, and access to better products?"
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
![[Breaking] Juul’s Device and 4 Pod Products Officially Authorized by FDA, Reenters the U.S. Regulated Market](https://static.2firsts.com/uploads/20241113/34ffc17feb2b6076367c9e5f413641f2.jpg?x-oss-process=style/origin)
