【2Firsts news flash】On June 29, Thai authorities uncovered two major e-cigarette black market cases in Pathum Thani province, signaling the growing danger and complexity of underground vape trading under the country’s strict regulatory regime.
Illegal Factory Raided: 29 Arrested, Products Worth Around $170,000 Seized
In one case, police raided an illegal e-cigarette factory in the Lam Luk Ka district, seizing:
·21,200 finished vape products
·six compression machines
·various packaging tools.
The operation, located in a warehouse on Soi 80 of Tambon Khu Khot, led to the arrest of 29 individuals — including the factory’s 52-year-old Chinese operator and 28 workers from Thailand, Vietnam, and Cambodia. Authorities estimate the seized products to be worth approximately 6.15 million baht (around $170,000).
All suspects and evidence have been transferred to the Khu Khot Police Station for further investigation.

Police Sting Operation Turns Violent: Suspect Opens Fire and Remains at Large
Earlier that same day, in the afternoon, a shooting occurred near an apartment in Mueang District, Pathum Thani Province. Two officers—one full-time police officer and one volunteer—were injured to varying degrees while conducting a sting operation targeting illegal e-cigarette sales.
According to police reports, the officers had planned to infiltrate and uncover the illicit distribution network. However, the suspect saw through the operation, opened fire, and fled the scene by car. The suspect has been preliminarily identified as Napanthorn, known online as “Tun ปชน.3.” He is a former YouTuber with a criminal history involving violence and firearms, who once gained online attention in Thailand for sharing his prison experiences. The suspect remains at large, and a full-scale manhunt is underway.

Editor’s Note:
In a single day, Thai authorities shut down an illegal e-cigarette factory and came under gunfire during a sting operation. These two back-to-back incidents highlight not only the scale and activity of Thailand’s underground e-cigarette market, but also the growing risks of violence, black market expansion, and cross-border operations under strict regulatory pressure.
The events send two clear signals:
- ·On one hand, despite increasingly strict enforcement of the government’s "zero tolerance" policy, underground networks remain resilient, evolving into more concealed and confrontational grey zones.
- ·On the other hand, e-cigarette regulation is no longer merely a matter of policy enforcement—it is becoming a systemic challenge involving social conflict and heightened risks for law enforcement. Tensions between authorities and market participants are on the rise.
Thailand still enforces a comprehensive ban on nicotine-containing e-cigarettes. These incidents may prompt a tougher crackdown on the illegal market, but they may also trigger a broader reassessment of the current policy’s effectiveness and regulatory approach.
For brands, distributors, and investors monitoring Thailand and the wider Southeast Asian market, keeping a close eye on local policy developments, enforcement trends, and compliance risks is now an essential factor in shaping market strategy.