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Electronic cigarettes were introduced in 2007 and made their way into the French market in 2010, quickly gaining popularity among many who have fully integrated them into their daily lives. It is projected that the e-cigarette industry will continue to grow in the coming years, illuminating a thriving market and attracting more consumers.
The thriving market.
The electronic cigarette is a growing market in France. The device arrived in French territory in 2010 and has now conquered nearly 3 million French people. It is noteworthy that people who use electronic cigarettes are called "vapers". The device's boom shows no signs of stopping.
In 2017, there was a notable increase in the electronic cigarette market, with sales growing by 15% and reaching 21% in 2021. France has now become the world's third-largest consumer of e-cigarettes, behind only the United States and United Kingdom.
How to explain such success?
Electronic cigarettes continue to gain attention in France, with estimated sales reaching 820 million euros. But how can we explain such success? Stores, online retailers, and tobacco shops are all seeing a doubling in sales of e-cigarette related items and accessories throughout France. As a result, e-cigarettes have become easily accessible for the French population. Many businesses are taking advantage of the success by offering a wide range of articles related to these devices.
Faced with the increasing demand for electronic cigarettes, the number of online sales websites has exploded. More and more online sites, such as Ecigplanete, offer significant advantages to customers: high-quality products, affordable prices, doorstep delivery, and even personalized advice. These websites have greatly contributed to the success of electronic cigarettes, making them more accessible and easily obtainable.
However, it should be noted that physical retail stores still hold the highest sales. 50% of e-cigarette purchases are made in stores, while 30% are made online and 20% are made at tobacco stores.
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Cigarette substitutes
It is estimated that 75,000 people die from smoking in France each year. According to an analysis by the French Public Health Department, e-cigarettes have reduced cigarette consumption for 700,000 smokers in France.
In addition, a large-scale study published in the American Heart Association journal found that British researchers discovered a significant improvement in the cardiovascular function of smokers who switched to e-cigarettes after just one month.
Furthermore, with its technological advancements, lower costs compared to cigarette packaging, and offering fruit flavors, the electronic cigarette is set to attract more and more people. It's worth noting that in France, 30 billion cigarette butts are thrown on the ground every year. Thus, electronic cigarettes have a smaller impact on the environment.
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