The Growing Market for E-cigarettes: Insights from ANDS

Recently, 2FIRSTS interviewed the market manager of ANDS' British subsidiary branch at the World Vape Show in Dubai. According to the manager, ANDS has 7,000 retail locations in the United Kingdom, primarily found in supermarkets and trendy neighborhoods. The company collaborates with well-known brands such as LOST MARY and ELFBAR, and offers a range of products including disposable e-cigarettes, open systems, and heat-not-burn devices.

The spokesperson also mentioned that the company is currently dedicated to developing recyclable and environmentally friendly products. They have launched a disposable e-cigarette in the UK that is 99% recyclable, as well as introduced paper casing products where all parts except the battery can be recycled. They expressed their desire to take on more social responsibility through these efforts.

When discussing product development trends, the market leader of ANDS expressed a preference for small-sized e-cigarettes, such as the compact and portable device launched by LOST MARY, which has been well-received by the market and consumers. He added that products with electronic screens will also become increasingly favored by consumer groups, becoming a future development trend.

The respondents stated that the e-cigarette market and products are experiencing rapid updates and iterations. The demands of consumers in terms of appearance and flavor are constantly changing, as they tend to try new products and flavors. Larger brands such as LOST MARY and ELFBAR have their advantages in this aspect. These brands continuously release high-quality products with new flavors to adapt to and guide the market.

The market leader of ANDS remarked that the exhibition has achieved great success with a constant influx of visitors. He holds an optimistic attitude towards the development of the Middle East market, believing that as a rapidly growing emerging market, the Middle East possesses immense potential. Unlike the saturated market in the UK, the Middle East market seems to be mirroring the UK market of three years ago, indicating a clear upward trend in market demand.