The Latest Trends in the Electronic Cigarette Market

Aug.04.2022
The Latest Trends in the Electronic Cigarette Market
The Chinese e-cigarette market faces new regulations banning all fruit flavors and increasing tax rates. Major players include Smoore, Yooz, and Yikes.

What is the latest development in the electronic cigarette market? In the future, all electronic cigarettes will only feature tobacco flavor, and all other flavors such as fruit will be strictly prohibited. Prior to this announcement, other flavors dominated more than 90% of the entire electronic cigarette market. As for taxation, unlike traditional cigarettes that are subject to a comprehensive tax burden of over 55%, electronic cigarettes are currently only subject to a 13% value-added tax in China and are treated as ordinary consumer products.


On August 4th, BYD Electronics announced on their official public account that their wholly-owned subsidiary, BYD Precision Manufacture Co., Ltd., has received a Tobacco Monopoly Production Enterprise License (Electronic Cigarette Processing Enterprise) issued by the National Tobacco Monopoly Bureau. This signifies that BYD Electronics can now legally participate in the competition within the electronic cigarette processing industry.


BYD Electronic has announced that it has completed patent layouts and automated production lines for its entire range of electronic atomization products. The company has integrated various capabilities, including the development of new materials, precision mold design, product development, and intelligent manufacturing, with the goal of becoming a leader in the field of health and harm reduction.


In the field of electronic cigarette manufacturing, Smoore International is currently the absolute leader. According to the Sullivan report, in 2021, Smoore's global market share continued to expand to 22.8%, surpassing the total of second to fifth place, and maintaining its position as the world's largest manufacturer of electronic vaporization equipment.


According to the in-depth market research and investment strategy forecast report on China's electronic cigarette industry from 2022 to 2027 by the PwC Research Institute, it is revealed that...


According to the "2022 Blue Book on the Export of Electronic Cigarette Industry", the global electronic cigarette market is expected to exceed $108 billion in 2022, with overseas markets expected to grow at a rate of 35%.


Currently, there are over 1,500 e-cigarette manufacturers and brand companies in China, with over 70% of these companies focusing on exporting their products overseas. In 2021, China's e-cigarette export scale reached 138.3 billion yuan, a year-on-year increase of 180%. It is estimated that the total e-cigarette export amount for the entire year of 2022 will reach 186.7 billion yuan, with a growth rate of 35%.


According to information found on the official website of the State Tobacco Monopoly Administration, several companies listed on the A-share market, including Jinjia Shares, Jinlong Electromechanical, Shunhao Shares, Jincheng Medicine and Boton Shares, as well as Huabao Shares, have obtained electronic cigarette production qualifications one after another. As of now, there are already 128 enterprises and 9 brands that have obtained production licenses.


Yooz is a Chinese e-cigarette brand that holds over 60% of the market share and has also been granted a production quota. In comparison, Yooz has been approved for an annual production capacity of 329 million pods, while Snow+, MOTI, Platinum and X2 all have less than 80 million pods, and all other brands produce less than 5 million pods annually.


According to the response from the Tobacco Monopoly Bureau regarding the determination of production scale for electronic cigarette related companies, the provincial Tobacco Monopoly administrative authorities organized personnel to conduct on-site inspections of the nominal production capacity of equipment, average actual sales over three years, and industry equipment utilization rates. Based on relevant data and actual conditions, the Tobacco Monopoly administrative authorities conducted comprehensive calculations and determined the approved production scale for the companies.


In other words, as relevant policies continue to be implemented, electronic cigarette companies with outdated production and sales capabilities will find it difficult to obtain quotas, leaving only a few major players in the industry.


The "2022-2027 Report on In-depth Market Research and Investment Strategies for China's Electronic Cigarette Industry" was written by the Zhongye Puhua Research Institute. The report analyzed the supply and demand situation, current state of development, and changes in the industry, with a focus on development status, challenges faced by the industry, development suggestions, industry competitiveness, investment analysis, and trend forecasting. The report also provided reference suggestions and specific solutions for the industry's product development, based on a comprehensive understanding of the industry's overall development trends.


Statement


This article contains excerpts or reprints from third party sources, and the copyright belongs to the original media and the author. If there is any infringement, please contact us to delete it. Any unit or individual that needs to reprint, please contact the author, and do not repost directly.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Data|China’s January-May Vape Exports: U.S. Shipments Fall 13.8% as Japan Posts Fastest Growth
Data|China’s January-May Vape Exports: U.S. Shipments Fall 13.8% as Japan Posts Fastest Growth
According to China Customs export data analyzed by 2Firsts, the United States remained China’s largest destination for vape-related exports during January-May 2026 despite a 13.82% year-on-year decline in export value. Meanwhile, exports to Japan, Russia, Indonesia and the United Arab Emirates recorded strong growth, highlighting continued diversification across China’s export markets.
Special Report
Jun.29
2Firsts Exclusive Analysis | RLX Q1 Revenue Rises 96.2%, International Business Points to a More Integrated Global Strategy
2Firsts Exclusive Analysis | RLX Q1 Revenue Rises 96.2%, International Business Points to a More Integrated Global Strategy
RLX Technology’s Q1 net revenues rose 96.2% year over year, with international business accounting for 72.3% of total revenue. Beyond the headline growth, the results point to deeper globalization: European operations, Nexus supply-chain integration and a broader product portfolio are becoming key signals to watch.
Special Report
May.20
Trump’s Tobacco Investments and Industry Donations Draw Scrutiny as FDA Eases Vape and Nicotine Pouch Rules
Trump’s Tobacco Investments and Industry Donations Draw Scrutiny as FDA Eases Vape and Nicotine Pouch Rules
A report by KFF Health News says that as the Trump administration pursued a series of policies favorable to the nicotine and tobacco industry, President Donald Trump increased his holdings in tobacco companies while benefiting from substantial industry-linked political donations, prompting questions from public health advocates about potential conflicts of interest and regulatory direction.
Jun.12
Ireland Vape Bill Passes Dáil, Setting Limits on Flavours, Packaging and Retail Display
Ireland Vape Bill Passes Dáil, Setting Limits on Flavours, Packaging and Retail Display
Ireland’s Public Health (Tobacco Products and Nicotine Inhaling Products) (Amendment) Bill 2026 has passed final stage in the Dáil and will move to the Seanad, with measures to limit vape flavours to tobacco or unflavoured products and tighten rules on packaging colours, retail advertising, in-store displays and sales of nicotine pouches to minors.
News
Jun.26 by 2Firsts Perspectives
KT&G Overseas Tobacco Revenue Jumps 24.6%, Attracting Global Capital
KT&G Overseas Tobacco Revenue Jumps 24.6%, Attracting Global Capital
South Korean tobacco company KT&G is drawing growing global investor attention after reporting record overseas tobacco sales, with international institutions including Capital Group and BlackRock increasing their stakes.
Business
May.19
FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary resigned on May 12 after opposing the Trump administration’s push to authorize fruit-flavored vaping products, according to reporting by The New York Times. Makary reportedly objected over concerns that flavored vapes could attract young people and refused to support broader approvals.
News
May.13