【By 2Firsts】During a field survey at the World Vape Show Dubai 2025, Firsts found that adjustable flavor products remain a hot innovation trend among multiple brands.
Since 2024, the demand for flavor-adjustable e-cigarettes in the American market has been steadily rising, prompting industry innovation to shift focus from "external visibility" to "internal controllability". The once popular interactive designs such as screens, AI, and touch controls are losing their appeal, while "flavor personalization" has become the new focus of brand competition.
At this year's e-cigarette exhibition in Dubai, 2Firsts discovered that most adjustable products still focus on adjusting sweetness, coolness, and nicotine levels. However, some new products have begun to explore more detailed experiential dimensions, such as adding carbon dioxide adjustment functions to enhance the "carbonated beverage-like" mouthfeel feedback by controlling the bubble sensation, significantly improving users' experience of "layers" and "authenticity".
The CFU technology platform developed by Firstunion has introduced a line of open products that are modular in design, including "cooling models," "sweetening models," and "nicotine models," among others. This allows users to select the specific features that meet their individual needs.
While most adjustable products still mainly focus on adjusting flavors and nicotine strength, in the Dubai region, consumers show a higher preference for products that adjust the cooling sensation. Below is a photo gallery of adjustable e-cigarette products with cooling levels (photos all from 2Firsts).
Below are some pictures of dual-flavor mixed adjustment e-cigarette products (all images are from 2Firsts)：
Welcome to submit articles, reach out for interviews, or share comments with 2Firsts. Please contact info@2firsts.com, or connect with 2Firsts CEO Alan Zhao on LinkedIn.
Click on the image below to access the featured article.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
