On August 3rd, the IEICE Indonesia Jakarta e-cigarette exhibition officially opened. As the official media partner for this IECIE event, 2FIRSTS conducted on-site visits to numerous booths and conducted random interviews. The majority of the interviewed brands stated that they did not specifically prepare new products for the Indonesian market, and their showcased products were either global standard brands or directly taken from another market.
Amy, the General Manager of SONG International Sales Center, a subsidiary of Xiaosong Corporation, stated that all the showcased products are globally recognized and not tailored specifically for any single market. As a new brand, SONG primarily capitalizes on its parent company's warehouses and distribution channels in the home appliance sector to penetrate the Indonesian market.
The brand Freeton does not have a specific product line for the Indonesian market, but instead focuses on the overall Southeast Asian market. They have already released their large-screen products. According to Jin Ye, the market leader for lanavape in Malaysia, the exhibited products are mainly from the Malaysian market, but they have specifically designed the product appearance for the Indonesian market.
Russian local brand Brusko has just entered the Indonesian market, with its products yet to be available on the retail side. Brusko emphasizes its global strategy and does not conduct any R&D specific to a single market. With over sixty flavors available, Brusko will select some flavors to be directly launched in the Indonesian market.
The lack of product-specific design is underpinned by the uncertainty surrounding the development of this market, with numerous brands still in a phase of observation and exploration.
According to local e-cigarette industry veteran, Jonathan, the local protection policies of the Indonesian government are strict, and disposable products are subject to high taxes, resulting in increased retail prices. However, due to the low consumption level in Indonesia, sales are facing significant obstacles. Eric, a staff member at Chillax, stated that Indonesia has numerous and complex taxes and fees. Local e-liquid companies are dominant in the market, with extremely low taxes on bottled e-liquid. In comparison, closed-system e-cigarettes face expensive taxes and fees, making the development of disposable products in the Indonesian market extremely challenging.
The disposable e-cigarette is the dominant product type in the global e-cigarette market, while the Indonesian market continues to be dominated by open systems. The lag in product forms not only affects the development of the e-cigarette market in Indonesia, but also hampers the enthusiasm of brand manufacturers to introduce new products.
However, there are also brands entering the Indonesian market who are confident about their future development. The staff of Brusko, for example, believe that the current Indonesian market is similar to the Russian market three years ago. As a mature brand, they can clearly see the direction of the industry's future, so they have confidence in the Indonesian market, as well as the Southeast Asian market. Likewise, Lanavape also states that there is a significant wealth disparity in the Indonesian market, and while there is a market for disposable and pod systems, it is still untapped.
Disclaimer
This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.
Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.
The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.
This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.
Copyright Notice
This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.
No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.
For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.
AI-Assisted Translation and Editing Notice
Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.
Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.
