UK health organization calls for disposable e-cigarette tax

Feb.20.2023
UK health organization calls for disposable e-cigarette tax
ASH calls for disposable e-cigarette tax increase in government budget to deter children from using harmful products.

The UK’s Action on Smoking and Health (ASH) organization has stated that as a first step, the government needs to increase the consumption tax on disposable e-cigarettes in the March 15th budget. This will immediately reduce the affordability of these products, which are the most popular e-cigarettes among children and can currently be purchased for less than £5.


It continued, "By adding a £4 consumption tax to each disposable e-cigarette, its price would reach the same level as the cheapest reusable e-cigarette, while still being cheaper than the most harmful cigarette products. This would make it difficult for children to afford disposable e-cigarettes and prevent adults from using these environmentally damaging products.


Deborah Arnott, CEO of health charity organization ASH, has stated that smoking is more harmful than using e-cigarettes and remains the biggest threat to children's health. However, she noted that using e-cigarettes is not risk-free. With the recent increase in the number of children using e-cigarettes, Arnott emphasized the urgent need for the government to take action and strengthen regulation and enforcement.


Minors primarily use e-cigarettes as cheap disposable items that can be purchased for less than £5. In the March budget proposal, implementing a specific tax on these disposable e-cigarettes can quickly reduce their affordability. This simple step would decrease the usage of e-cigarettes among children and reduce the amount of e-cigarettes being thrown into landfills.


In response to the needs of schools, educational authorities, and parents, ASH has announced that it is collaborating with Sheffield City Council to develop resources for schools. These include an animated short film to be broadcast here, as well as posters, classroom presentations, teacher toolkits, and electronic flyers for parents and caregivers.


Greg Fell, Director of Public Health in Sheffield, stated that "e-cigarettes can help adult smokers quit smoking, but if you do not smoke, you should not start using e-cigarettes. We need to continue to make every effort to prevent young people from smoking, but we also do not want them to start using e-cigarettes.


Sheffield is partnering with ASH to provide comprehensive information and advice on how to prevent minors from vaping in response to the demands of parents and teachers. However, despite the importance of education, more work needs to be done, as education alone is not enough. This is why I am urging the government to implement ASH's recommendations for stricter regulation and enforcement of e-cigarettes.


But there's more to it than just this.


The ASH policy briefing suggested a comprehensive approach to reducing teenage use of e-cigarettes while also not harming adult smokers using e-cigarettes to quit smoking, as recommended by health organizations such as NICE and the Royal College of Physicians.


ASH's main recommendations include:


The usage of cartoon characters and bright colors on packaging is prohibited.


Product names or descriptions related to candy or sweets are prohibited (for example, gummy bears).


The design of electronic cigarettes that emit light, resembling glow sticks, has been prohibited. These e-cigarettes were able to be used in the dark.


Using the MHRA e-cigarette notification fee provides better funding for law enforcement.


Demand to place e-cigarettes behind the counter.


Any person who appears to be under the age of 25 must undergo age verification in the store.


The distribution of free samples is prohibited. This is currently legal for people of all ages.


John Herriman, CEO of the Chartered Trading Standards Institute in the UK, has expressed full support for these proposals to ensure that local trade standards teams receive sufficient funding to tackle the growing problem of non-compliant pod sales and concerns related to supplying young people.


Trade standards play a crucial role in both the education of businesses and the enforcement of laws. However, there is currently a situation of disorder where any commercial retailer can sell pods, and examples we've received from all over the country show that retailers often violate the law. This cannot continue – we believe that introducing a registration program for businesses selling pods will help our trade standards team have a clearer understanding of the list of businesses that can legally sell pods in the local area, and to enforce clear penalties for any violators.


ASH: Disposables' Regulation Should be Strengthened, According to References.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Japan Tobacco Expands Ploom Aura EVO Menthol Line With Two New Products and One Upgraded Blend
Japan Tobacco Expands Ploom Aura EVO Menthol Line With Two New Products and One Upgraded Blend
Japan Tobacco Inc. (JT) has added two new EVO sticks, Evo Black Menthol and Evo Fresh Mint, to its Ploom Aura lineup and reformulated Evo Cold Menthol, creating a menthol range with three distinct levels of cooling intensity and flavor profile.
Dec.01 by 2FIRSTS.ai
Philip Morris Japan Launches New TEREA “Stellar Pearl,” Featuring Mint and Yellow Citrus Notes
Philip Morris Japan Launches New TEREA “Stellar Pearl,” Featuring Mint and Yellow Citrus Notes
Philip Morris Japan announced the launch of a new TEREA heated tobacco stick for the IQOS ILUMA series, “TEREA Stellar Pearl,” featuring a crushable capsule mint profile. The product will go on sale in Japan through offline retail channels from Jan. 19 and will be rolled out on the company’s official e-commerce store from Jan. 29, priced at 580 yen (about $3.6) per pack.
Jan.14 by 2FIRSTS.ai
JUUL Files ITC Complaint over Vaporizer Device Infringement
JUUL Files ITC Complaint over Vaporizer Device Infringement
The U.S. International Trade Commission has instituted a Section 337 investigation following a complaint filed by JUUL Labs, Inc. and VMR Products LLC. The complaint alleges that certain vaporizer devices, cartridges and related components infringe two U.S. patents. The investigation covers importation, sale for importation and post-importation sales in the United States, with the complainants seeking a limited exclusion order and cease and desist orders.
Dec.19 by 2FIRSTS.ai
Liverpool City Region Considers Healthier Advertising Rules for Trains, Ferries and Buses — Vapes Included
Liverpool City Region Considers Healthier Advertising Rules for Trains, Ferries and Buses — Vapes Included
The Liverpool City Region is considering a region-wide clampdown on advertising for junk food, sugary drinks and vapes on publicly owned infrastructure. The move is framed as part of a broader push to promote healthier lifestyles and tackle deep-rooted health inequalities, with a particular focus on reducing children’s exposure to harmful marketing in public spaces. The plan is set to go before the Combined Authority on Friday.
Jan.23 by 2FIRSTS.ai
Poland to ban “characterising flavours” in heated tobacco sticks from Jan. 18, 2026
Poland to ban “characterising flavours” in heated tobacco sticks from Jan. 18, 2026
Poland will implement an amended health protection law on January 18, 2026, restricting the availability of tobacco inserts used in heated tobacco devices. The new rules prohibit products with a “characterising flavour,” meaning a clearly noticeable taste or smell other than tobacco, derived from additives and detectable before or during use.
Jan.20 by 2FIRSTS.ai
Alaska Settles with Juul and Altria for $7.8 Million After Five-Year Lawsuit
Alaska Settles with Juul and Altria for $7.8 Million After Five-Year Lawsuit
The State of Alaska has reached a $7.8 million settlement with e-cigarette maker Juul and its investor Altria, concluding a five-year lawsuit alleging the companies targeted Alaskan youth with nicotine products.
Dec.08 by 2FIRSTS.ai