UK health organization calls for disposable e-cigarette tax

Feb.20.2023
UK health organization calls for disposable e-cigarette tax
ASH calls for disposable e-cigarette tax increase in government budget to deter children from using harmful products.

The UK’s Action on Smoking and Health (ASH) organization has stated that as a first step, the government needs to increase the consumption tax on disposable e-cigarettes in the March 15th budget. This will immediately reduce the affordability of these products, which are the most popular e-cigarettes among children and can currently be purchased for less than £5.


It continued, "By adding a £4 consumption tax to each disposable e-cigarette, its price would reach the same level as the cheapest reusable e-cigarette, while still being cheaper than the most harmful cigarette products. This would make it difficult for children to afford disposable e-cigarettes and prevent adults from using these environmentally damaging products.


Deborah Arnott, CEO of health charity organization ASH, has stated that smoking is more harmful than using e-cigarettes and remains the biggest threat to children's health. However, she noted that using e-cigarettes is not risk-free. With the recent increase in the number of children using e-cigarettes, Arnott emphasized the urgent need for the government to take action and strengthen regulation and enforcement.


Minors primarily use e-cigarettes as cheap disposable items that can be purchased for less than £5. In the March budget proposal, implementing a specific tax on these disposable e-cigarettes can quickly reduce their affordability. This simple step would decrease the usage of e-cigarettes among children and reduce the amount of e-cigarettes being thrown into landfills.


In response to the needs of schools, educational authorities, and parents, ASH has announced that it is collaborating with Sheffield City Council to develop resources for schools. These include an animated short film to be broadcast here, as well as posters, classroom presentations, teacher toolkits, and electronic flyers for parents and caregivers.


Greg Fell, Director of Public Health in Sheffield, stated that "e-cigarettes can help adult smokers quit smoking, but if you do not smoke, you should not start using e-cigarettes. We need to continue to make every effort to prevent young people from smoking, but we also do not want them to start using e-cigarettes.


Sheffield is partnering with ASH to provide comprehensive information and advice on how to prevent minors from vaping in response to the demands of parents and teachers. However, despite the importance of education, more work needs to be done, as education alone is not enough. This is why I am urging the government to implement ASH's recommendations for stricter regulation and enforcement of e-cigarettes.


But there's more to it than just this.


The ASH policy briefing suggested a comprehensive approach to reducing teenage use of e-cigarettes while also not harming adult smokers using e-cigarettes to quit smoking, as recommended by health organizations such as NICE and the Royal College of Physicians.


ASH's main recommendations include:


The usage of cartoon characters and bright colors on packaging is prohibited.


Product names or descriptions related to candy or sweets are prohibited (for example, gummy bears).


The design of electronic cigarettes that emit light, resembling glow sticks, has been prohibited. These e-cigarettes were able to be used in the dark.


Using the MHRA e-cigarette notification fee provides better funding for law enforcement.


Demand to place e-cigarettes behind the counter.


Any person who appears to be under the age of 25 must undergo age verification in the store.


The distribution of free samples is prohibited. This is currently legal for people of all ages.


John Herriman, CEO of the Chartered Trading Standards Institute in the UK, has expressed full support for these proposals to ensure that local trade standards teams receive sufficient funding to tackle the growing problem of non-compliant pod sales and concerns related to supplying young people.


Trade standards play a crucial role in both the education of businesses and the enforcement of laws. However, there is currently a situation of disorder where any commercial retailer can sell pods, and examples we've received from all over the country show that retailers often violate the law. This cannot continue – we believe that introducing a registration program for businesses selling pods will help our trade standards team have a clearer understanding of the list of businesses that can legally sell pods in the local area, and to enforce clear penalties for any violators.


ASH: Disposables' Regulation Should be Strengthened, According to References.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Latest UK ONS Data: Vaping Rate Edges Down to 9.9% in 2025, a Year After Overtaking Cigarette Smoking
Latest UK ONS Data: Vaping Rate Edges Down to 9.9% in 2025, a Year After Overtaking Cigarette Smoking
Vaping prevalence in Great Britain edged down to 9.9% in 2025 from 10.0% in 2024, with the number of adult users holding at approximately 5.4 million for a second consecutive year, according to the Office for National Statistics (ONS). E-cigarette use had risen from 6.4% in 2020 to 10.0% in 2024, when it exceeded cigarette smoking prevalence for the first time. Cigarette smoking continued to decline to 8.7% in 2025, widening the gap to 1.2 percentage points. Daily vaping declined slightly, while usage among adults aged 25–34 increased despite falling rates in other age groups.
DATA
Oct.14
Smoke-Free Business Hits 42% of Q2 Net Revenue as PMI’s First TNFD Report Covers Single-Use Electronics, Critical Raw Materials and IQOS Repairs
Smoke-Free Business Hits 42% of Q2 Net Revenue as PMI’s First TNFD Report Covers Single-Use Electronics, Critical Raw Materials and IQOS Repairs
Philip Morris International has published its first report aligned with the Taskforce on Nature-related Financial Disclosures, bringing its electronics supply chain and the use and end-of-life stages of smoke-free devices and consumables into its nature-related assessment. PMI said its smoke-free business accounted for about 42% of total net revenues in the second quarter of 2026. The report says non-circular electronic products, particularly single-use items, can increase consumption of limited natural resources and also details an IQOS repair pilot. A 2040 circularity scenario tests assumptions including a 50% reduction in product waste-related costs, 10% raw-material savings and a 25% substitution rate for refurbished products versus new products.
Sep.23
2Firsts Interview | Cigarette Sales Fall as Smokeless Alternatives Gain in U.S. Convenience Stores, NACS Says
2Firsts Interview | Cigarette Sales Fall as Smokeless Alternatives Gain in U.S. Convenience Stores, NACS Says
Ahead of the 2026 NACS Show, 2Firsts interviewed Chris Rapanick, NACS managing director of research, on changes reshaping the U.S. convenience-store tobacco and nicotine market. NACS data show cigarette sales declining while smokeless alternatives, including nicotine pouches, continue to grow. The interview also examines higher OTP margins, shifting backbar space, weaker store traffic, regulatory uncertainty and NACS’ outlook for 2027, offering a retailer-side view of one of the world’s largest nicotine markets.
Interview
Oct.03
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
The vaping rate among women aged 25 to 34 in Great Britain reached 18.3% in 2025, up from 13.7% in 2024 and 8.3% in 2020, according to data from the Office for National Statistics (ONS). The figure was the highest for this group since records began in 2014 and exceeded the 14.4% recorded among men of the same age. Adults aged 25 to 34 also overtook those aged 16 to 24 as the age group with the highest vaping prevalence. Overall, about 5.4 million adults in Great Britain used e-cigarettes in 2025, broadly unchanged from the previous year.
DATA
Oct.13
F1 Faces Renewed Pressure Over Tobacco and Nicotine Sponsorships as 67 Groups Target ZYN and VELO Ahead of Madrid Race
F1 Faces Renewed Pressure Over Tobacco and Nicotine Sponsorships as 67 Groups Target ZYN and VELO Ahead of Madrid Race
Ahead of the Formula 1 race in Madrid, 67 Spanish and international public-health, medical and consumer organizations have sent an open letter to F1 President and CEO Stefano Domenicali calling for an end to sponsorships linked to the tobacco and nicotine industry, including nicotine pouches, vaping products and heated tobacco. The letter focuses on Philip Morris International’s ZYN partnership with Ferrari and British American Tobacco’s long-running partnership with McLaren and exposure for VELO. The campaign follows a March letter in which more than 160 organizations worldwide made a similar request to Formula 1.
Sep.10
Reuters Tracks Big Tobacco’s Shift Beyond Cigarettes as Nicotine Pouches Vie for the Next Growth Curve
Reuters Tracks Big Tobacco’s Shift Beyond Cigarettes as Nicotine Pouches Vie for the Next Growth Curve
As cigarette markets face long-term pressure, major tobacco companies are increasingly turning to nicotine pouches in search of growth beyond combustible tobacco. Reuters has examined whether nicotine pouches can become the next strategic growth platform for companies including Philip Morris International, British American Tobacco and Japan Tobacco. PMI strengthened its position through the acquisition of Swedish Match and its ZYN brand, while BAT and JTI continue expanding their own nicotine pouch portfolios. The category has gained attention because of its smoke-free, device-free format, but regulation, youth-use concerns and market scale will determine whether it can become a long-term growth engine.
Regulations
Aug.18 by 2Firsts Perspectives