UK Regulators Confirm ILLEGAL Lost Mary E-Cigarettes, Urging Retailers to Remove Them

Regulatory authorities in the UK have confirmed that some Lost Mary e-cigarette products are illegal and have urged retailers to immediately remove them from shelves.

In a letter issued on March 15th by the Chartered Trading Standards Institute (CTSI) and the Medicines and Healthcare products Regulatory Agency (MHRA), the two organizations revealed that they have conducted "further information exchange" to identify "more affected batches, including some Lost Mary products.”

BetterRetailing has confirmed for the first time that Booker and One Stop voluntarily recalled their Lost Mary disposable e-cigarette range last month, due to manufacturing quality issues.

At the time, the affected batches involved BM600 products, including blueberry, blueberry ice, blueberry/cranberry, cotton candy, double apple, kiwi passion fruit pomegranate, Mary's cow ice cream, pink lemonade, strawberry ice, three mango, three melon, and watermelon ice flavors.

However, in recent communication, regulatory agencies have stated that the grape and cola flavors in their QM600 product have also been found to be non-compliant.

The CTSI and MHRA reaffirm that there is no evidence to suggest that products that are overfilled pose a greater risk to health during normal use. However, they emphasize that unauthorized products should not be sold to consumers.

It continued to add that whether action should be taken if non-compliant batches of products remain on the shelves is always a local decision, depending on local priorities, competitive demand, and available resources.

The news was released a few days after BAT's data breach testing, which showed that almost all mainstream disposable e-cigarette brands contain excessive e-liquid.

A tobacco manufacturer wrote to wholesalers, explaining that they have commissioned an "independent accredited laboratory" to test Elfbar 600 products purchased from supermarkets and independent retailers between September 6, 2021 and March 7, 2023.

Evidence shows that the products tested contain between 2.76 milliliters and 3.88 milliliters of e-liquid, significantly exceeding the legal limit of 2 milliliters for nicotine e-liquid. The average amount of overflow is 58%.

After ongoing scandals, CTSI and MHRA have confirmed that approved alternative products have arrived in the UK.