China’s E-Cigarette Exports Fell 32% Year-on-Year in June; U.S. Drops Nearly 50% Month-on-Month, Losing Top Spot

Jul.21.2025
In June 2025, China’s e-cigarette exports totaled USD 673 million, down 17.1% from USD 812 million in May and 32.4% lower than USD 996 million in June 2024. The UK overtook the U.S. as the top export market, while shipments to the U.S. nearly halved, falling almost 50% month-on-month.

Key Points:

 

·Change at the top: In June, the United Kingdom overtook the United States as the largest export destination for Chinese e-cigarettes. The US fell to second place, with a decrease of nearly 50% compared to May. 

 

·New countries on the list: Poland and Indonesia successfully entered the top ten in June, ranking eighth and ninth respectively. 

 

·Countries dropping out: Japan and the Netherlands fell out of the top ten in June. In May, they were eighth and tenth respectively. 

 


【2Firsts News Flash】According to the latest data released by the General Administration of Customs of the People's Republic of China, the export trade volume of e-cigarette products in June 2025 reached 673 million US dollars, a decrease of approximately 17.11% compared to 812 million US dollars in May 2025, and a decrease of approximately 32.43% compared to 996 million US dollars in June 2024.

 

Ranking and amount of the top ten destination countries for Chinese e-cigarette exports have changed:

 

China’s E-Cigarette Exports Fell 32% Year-on-Year in June; U.S. Drops Nearly 50% Month-on-Month, Losing Top Spot
Monthly changes | Mapping: 2Firsts

 

 

Overall analysis:

 

1.The UK jumps to the top of the list, while US exports sharply decline: The most notable change is the UK replacing the US as the largest market. While the UK's import amount is steadily growing, the export amount to the US has almost halved, dropping by nearly 50% compared to the previous period. 

 

2.The European market position remains stable but shows some differentiation: Germany and Russia maintain their rankings, but both experience a decrease in export amounts. Poland entering the top ten demonstrates the growth potential of the Eastern European market, while the important European transshipment hub of the Netherlands falls out of the ranking. 

 

3.East Asia declines: South Korea, as an important transshipment hub, sees a significant decrease in both ranking and export amount, dropping from fourth to seventh place. Japan is pushed out of the top ten. 

 

4.Southeast Asia rises against the trend: Malaysia's ranking and export amount show a noticeable improvement, while Indonesia, as a newly listed country, demonstrates the potential of the Southeast Asian market. 

 

5.The Middle East market is on the rise: The only Middle Eastern country in the top ten, the UAE, moves up one spot in the ranking, but the export amount marginally decreases, overall remaining stable.

 

 

China’s E-Cigarette Exports Fell 32% Year-on-Year in June; U.S. Drops Nearly 50% Month-on-Month, Losing Top Spot
Distribution percentage of the top ten countries | Made by: 2Firsts

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Poland to Discuss Revised E-Cigarette Definitions With Focus on Induction Technology
Poland to Discuss Revised E-Cigarette Definitions With Focus on Induction Technology
According to the agenda published by Poland’s Council of Ministers on Monday, the government is set to consider a draft amendment to the Excise Tax Act on Tuesday.
Apr.14 by 2FIRSTS.ai
Peru Parliament Considers Imposing up to 100% Tax on E-Cigarettes
Peru Parliament Considers Imposing up to 100% Tax on E-Cigarettes
Peru Parliament discusses bill to impose up to 100% tax on e-cigarettes, citing public health concerns. Youth usage at 15.9%.
Mar.20 by 2FIRSTS.ai
Breaking: Smoore Shares Fall More Than 16% Intraday in Morning Trade After Results Release, Investor Presentation
Breaking: Smoore Shares Fall More Than 16% Intraday in Morning Trade After Results Release, Investor Presentation
Smoore International (6969.HK) released its 2025 results on March 17 and held an investor presentation on the morning of March 18. In morning trade on March 18, the company’s shares fell more than 16% intraday, hitting a low of HK$9.94.
Mar.18 by 2FIRSTS.ai
Oregon Senate Passes Bill to Regulate Nicotine Pouches as Tobacco Products
Oregon Senate Passes Bill to Regulate Nicotine Pouches as Tobacco Products
The Oregon Senate voted 26–1 to pass Senate Bill 1571, a measure redefining tobacco products to include nicotine pouches and restricting their sale to individuals under 21.
Regulations
Feb.23
Special Report | Tax Veteran Takes Helm at China’s Tobacco Regulator, Leadership Change Fuels Reform Watch
Special Report | Tax Veteran Takes Helm at China’s Tobacco Regulator, Leadership Change Fuels Reform Watch
China’s tobacco system has appointed a new top internal leader with a long background in public finance and taxation, drawing renewed attention to whether the country’s tobacco monopoly may enter a new phase of reform debate. The appointment itself does not signal a defined policy shift.But it places a veteran fiscal official at the center of a key state sector amid unresolved questions on tax reform, structure, and emerging tobacco products.
Mar.20
PMJ Expands SENTIA Tobacco Stick Lineup, Adds Blueberry Menthol Capsule Flavor
PMJ Expands SENTIA Tobacco Stick Lineup, Adds Blueberry Menthol Capsule Flavor
Philip Morris Japan (PMJ) announced that it will launch “SENTIA Purple Capsule,” the first capsule-equipped product in its SENTIA lineup dedicated to the heated tobacco “IQOS ILUMA” series, as an early release in Japan. The product will roll out nationwide starting from IQOS Stores, and will enter tobacco retail channels nationwide from April 6.
Mar.03 by 2FIRSTS.ai