Unsafe E-Cigarette" Campaign to Promote Smoke-Free Korea

Oct.10.2024

South Korea to launch anti-e-cigarette ads to raise awareness on dangers of vaping, targeting users and society.

According to Asiatime and reported on October 9th, the South Korean Ministry of Health and Welfare (Health Ministry) and the Korea Health Promotion Institute announced that starting on the 10th of this month, they will launch anti-smoking advertisements titled "Unsafa e-cigarettes" through various media outlets for approximately three months.

This anti-smoking advertisement aims to criticize society's lenient attitude towards e-cigarettes and raise awareness among e-cigarette users.

The Ministry of Health plans to launch anti-smoking advertisements on various platforms, including terrestrial television, social networking services (SNS), radio, online, and outdoor media, from October 10 to December 31.

The Director of the Health Policy Bureau, Bae Kyung-tak, stated that

South Korea is a signatory to the World Health Organization's Framework Convention on Tobacco Control (FCTC), and the foundation of its tobacco control policy is the principle that "all tobacco is harmful." Through this advertisement, we plan to widely publicize the dangers of e-cigarettes and make efforts to achieve a smoke-free South Korea.

Kim Heon-joo, Director of the Korean Health Promotion Development Institute, stated that...

This advertisement aims to correct the misconceptions about e-cigarettes caused by the marketing of the tobacco industry, and to address the social issues that arise from this. We hope that this advertisement will serve as an opportunity for e-cigarette users to quit smoking.

References:

[1] "모든 담배 해로워"…복지부, 전자담배 금연 광고 송출

Also Read:

[1] Rising Tax Revenue from E-Cigarettes in South Korea

[2] Experts Discuss Legislative Amendments on E-cigarette Taxation and Regulation

[3] South Korea Food and Drug Administration Investigates E-Cigarette Products

[4] Coupang to Strengthen Vape Self-Regulation from 2025

[5] Survey Report: Smoking Rates Among South Korean Adults 2019-2023

[6] Supporting Amendment to Classify Synthetic Nicotine as Tobacco: Asia Time

#Asia #Open system e-cigarettes #South Korea #Public opinion.

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