According to Asiatime and reported on October 9th, the South Korean Ministry of Health and Welfare (Health Ministry) and the Korea Health Promotion Institute announced that starting on the 10th of this month, they will launch anti-smoking advertisements titled "Unsafa e-cigarettes" through various media outlets for approximately three months.
This anti-smoking advertisement aims to criticize society's lenient attitude towards e-cigarettes and raise awareness among e-cigarette users.
The Ministry of Health plans to launch anti-smoking advertisements on various platforms, including terrestrial television, social networking services (SNS), radio, online, and outdoor media, from October 10 to December 31.
The Director of the Health Policy Bureau, Bae Kyung-tak, stated that
South Korea is a signatory to the World Health Organization's Framework Convention on Tobacco Control (FCTC), and the foundation of its tobacco control policy is the principle that "all tobacco is harmful." Through this advertisement, we plan to widely publicize the dangers of e-cigarettes and make efforts to achieve a smoke-free South Korea.
Kim Heon-joo, Director of the Korean Health Promotion Development Institute, stated that...
This advertisement aims to correct the misconceptions about e-cigarettes caused by the marketing of the tobacco industry, and to address the social issues that arise from this. We hope that this advertisement will serve as an opportunity for e-cigarette users to quit smoking.
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