Key Points
Top Spot Reclaimed: The U.S. recorded a sharp rebound in July, regaining the No.1 position with USD 261 million. In June, U.S. exports were only USD 106 million, marking a surge of over 140% month-on-month.
UK Slips to Second: The UK’s imports grew to USD 172 million in July, up from USD 127 million in June, but the U.S.’s stronger rebound forced it into second place.
European Stability: Germany and Russia both remained in the top five. Germany’s exports held steady, while Russia saw significant growth.
Southeast Asia Highlight: Malaysia ranked fifth with USD 38.25 million, maintaining its momentum as a key market in Southeast Asia.
According to the latest data from the General Administration of Customs of the People’s Republic of China, China’s e-cigarette exports in July 2025 reached USD 889 million, up 32% from June’s USD 673 million, but still down 11% from USD 1 billion in July 2024.
Top 10 Export Destinations and Value Changes
Overall analysis:
U.S. Market Recovery: After a steep drop in June, U.S. exports rebounded sharply in July.
UK Grows but Falls Behind: The UK continued steady growth, but the U.S.’s rapid rebound meant its time at the top lasted only one month.
European Stability: Germany, Russia, and other European markets remained among the leaders, reflecting stable demand across Europe.
Southeast Asia’s Momentum: Malaysia’s steady performance highlights Southeast Asia’s growing role as a key driver outside Europe and North America.
Middle East and Transit Adjustments: Declines in the UAE and South Korea reflect volatility in regional transit hubs.
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