Vape Shops in UK Surge by 233, Sales Revenue Surpassing USD 1.1 Billion

Market by 2FIRSTS.ai
Jan.04.2024
Vape Shops in UK Surge by 233, Sales Revenue Surpassing USD 1.1 Billion
The number of independent e-cigarette shops in the UK increased significantly in 2023, reaching a total of 3,573.

According to a report by Sky News, published on January 2nd, data from the research company LDC indicates a notable growth in the number of independent e-cigarette shops in the United Kingdom in 2023.

 

In 2023, the number of independent e-cigarette stores in the UK has increased by 233, reaching a total of 3,573. This statistic only includes specialized stores and does not include convenience stores or newsstands that sell e-cigarette devices and accessories. In comparison, there was an increase of 61 independent e-cigarette stores in 2022, while the number decreased by 23 in 2021. According to market research firm NIQ and industry magazine "The Grocer," e-cigarette sales in the UK reached £897 million (approximately $1.135 billion) in 2023.

 

However, due to concerns over the impact of e-cigarettes on children and the environment, the government is considering implementing new restrictions on e-cigarettes.

 

A report by the ACTION on Smoking and Health reveals that the number of children using e-cigarettes has tripled in the past three years. Among children aged 11 to 17, one in five has experimented with e-cigarettes.

 

The government announced last year its plans to further restrict smoking and e-cigarette usage. Currently, it is in the process of consulting on the suggested proposal to ban disposable e-cigarettes. Other considerations being discussed include price increases and limitations on the flavors and appearance of e-cigarettes, all aimed at reducing their appeal to children.

 

However, the e-cigarette industry insists that their products have played a crucial role in helping people quit smoking.

 

John Dunn, the General Secretary of the UK E-cigarette Industry Association, has stated that specialist e-cigarette shops play a crucial role in guiding smokers on how to effectively transition to e-cigarettes and continue on their journey towards nicotine-free alternatives.

 

He pointed out that e-cigarettes have been proven to be the most effective method for smokers to quit smoking, helping approximately 50,000 smokers quit each year. The increasing number of professional e-cigarette stores reflects the growing demand among smokers to break free from their addiction.

 

Read more on 2FIRSTS' interview with UKVIA: UKVIA Supports Stricter Policing and Fines for Illicit Vaping Products.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts Data | China’s U.S. Vape Exports Have Yet to Regain Previous Growth Momentum in H1 2026, but Hardware Grew 15.2% and 6-Methyl Nicotine-Related Products Rose 234.7%
2Firsts Data | China’s U.S. Vape Exports Have Yet to Regain Previous Growth Momentum in H1 2026, but Hardware Grew 15.2% and 6-Methyl Nicotine-Related Products Rose 234.7%
China’s vape exports to the U.S. reached approximately $1.58 billion in the first half of 2026, remaining broadly stable from a year earlier but still below previous growth momentum. 2Firsts’ analysis of China Customs data shows that the U.S. market has not simply returned to its previous trajectory after the enforcement shock and inventory-driven swings of 2025. Instead, export momentum is shifting across product categories. Vaping devices and atomization hardware increased 15.2% year over year, while 6-methyl nicotine-related and other nicotine substitute products surged 234.7%. Meanwhile, traditional nicotine-containing vaping products continued to face pressure.
Jul.22
How AI Is Rewriting the Talent Playbook for the Nicotine Industry: JTI’s Case
How AI Is Rewriting the Talent Playbook for the Nicotine Industry: JTI’s Case
AI is moving from a back-office tool to a core organizational capability in the nicotine industry. Based on JTI’s responses, this 2Firsts feature examines how AI is reshaping talent strategy, internal mobility, decision-making and human accountability as global tobacco companies compete in the shift toward new nicotine categories.
Jun.17
UK Vaping Products Duty to Raise £565 Million by 2030/31
UK Vaping Products Duty to Raise £565 Million by 2030/31
The UK will introduce Vaping Products Duty on all vaping liquids from October 1, 2026, with government revenue forecast to rise from £135 million in 2026/27 to £565 million by 2030/31.
Jun.18
Product | YOOZ Launches Waker Electronic Shisha Device, Expanding Vape Applications Beyond Portable Devices
Product | YOOZ Launches Waker Electronic Shisha Device, Expanding Vape Applications Beyond Portable Devices
YOOZ has introduced the Waker Electronic Shisha device, expanding its vaping portfolio into the electronic shisha category. The device combines a rechargeable hardware platform with dedicated cartridges, featuring a 4,000mAh battery, up to 60W output power, and LED lighting effects. The product has appeared across multiple French retail channels, reflecting the continued expansion of vaping products into new consumption scenarios.
Jul.13
PMI Q2 Call: ZYN Growth, IQOS Pricing and a Diverging Global Tobacco Market
PMI Q2 Call: ZYN Growth, IQOS Pricing and a Diverging Global Tobacco Market
Philip Morris International’s second-quarter earnings call offered new detail on its smoke-free strategy. Management said it would increase U.S. investment behind nicotine pouch brand ZYN, keep IQOS focused on volume before stronger pricing, and use SENTIA, DELIA, LEVIA, VEEV and ZYN to manage tax and regulatory pressure across Japan and Europe. Analysts from Goldman Sachs, Morgan Stanley, UBS and other firms also pressed PMI on profitability, market share, cigarette resilience and the durability of its global transformation over coming quarters.
Jul.24
Former ATF Official’s Claims on Chinese Vape Companies and 6-Methyl Nicotine Fuel US Regulatory Debate
Former ATF Official’s Claims on Chinese Vape Companies and 6-Methyl Nicotine Fuel US Regulatory Debate
Former ATF Deputy Director Edgar Domenech has warned that some Chinese vape companies may be using 6-methyl nicotine, a nicotine analogue, raising new questions over how US regulators should classify emerging nicotine compounds.
Jul.13