VTA submits brief to support flavor ban lawsuit.

The American Vaping Association has submitted an amicus brief to the United States Supreme Court in support of seeking a subpoena in a case against the Los Angeles County ban on flavored tobacco products.

The trade organization cited the significant impact of tobacco product sales on the US economy and stated that the Supreme Court's review of the ban on flavored tobacco is crucial.

According to an economic impact report prepared by John Dunham and Associates, the electronic cigarette industry in the United States is composed of over 10,000 companies. This industry has created over 130,000 job positions and generated over $22 billion in economic activity for the American economy.

In its Friend of the Court brief, the Vaping Trade Association (VTA) argues that an unrestricted flavor ban would destroy the vaping industry, which relies heavily on selling flavored e-cigarette products to adult consumers.

The industry organization also noted that since the passage of the Los Angeles County ordinance, leading tobacco control scientists have questioned the concept of banning flavored e-cigarettes, warning that a decrease in the supply of flavored e-cigarette products could damage adult smokers' ability to quit smoking.

According to VTA in its Friends of the Court Brief, these tobacco control scientists are not advocating for a complete ban, but rather support alternative time, place, and manner restrictions on the sale of flavored e-cigarette products.

Local and state governments allowing the implementation of unscientific bans is directly interfering with the basic purpose of the Tobacco Control Act and overturning decisions made by the Food and Drug Administration regarding products deemed appropriate for protecting public health. According to the Vapor Technology Association, this not only violates the law but is also dangerous from a public health perspective. Tobacco and e-cigarette flavor bans are gaining momentum in the United States. On November 8th, Californians voted in favor of a state law that ends the sale of most flavored tobacco products.

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