Vuse Snaps Juul’s Market, Gains Share to 42.7%
Article by [Parker Tang]; Edited by [Rui Tian]- Vuse electronic cigarettes continue to gain market share from Juul, according to the latest Nielsen convenience store report, with the monthly and annual gaps widening.
According to the latest Nielsen convenience store report, Vuse, owned by Reynolds, increased its market share from 41.5% in the previous report to 42.7%, while Juul's market share fell from 26.4% to 25.6%.
In the past 12 months, Vuse's market share was 36.6%, while Juul's was 29.5%. Nielsen's data analysis covers up to February 25 of this year.
NJOY, ranked third, held steady at 2.7%, while Fontem Ventures' blu eCigs held steady at 1.4%.
On March 3, Altria announced that it had exchanged its 35% stake in Juul for exclusive intellectual property patents on Juul's heated tobacco products. Altria subsequently paid $2.75 billion in cash to acquire NJOY.
In the latest report, Juul's market share was 25.7%, a decrease of 50.2% compared to the report of August 10, 2019.
By comparison, from August 10, 2019, to February of this year, sales growth for various brands was as follows:
• VUSE (R.J. Reynolds): up by 34%;
• NJOY: down by 8.7%;
• Blu eCigs (Imperial Brands): down by 39.5%;
• Logic (Japan Tobacco): down by 4.9%.
In May 2019, Juul held 74.6% of the U.S. electronic cigarette market share. Nielsen's data does not take into account electronic cigarette store sales, which could account for over 40% of all electronic cigarette product sales.
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