Cologne, Germany, September 23, 2025 - During market research in Germany, 2Firsts noted that British American Tobacco (BAT) is currently promoting their e-cigarette product VUSE Ultra. On September 21, a promotional sign for the product was displayed outside a medium-sized convenience store in Cologne.
According to the store clerk, consumers only need to log on to the official VUSE website and complete registration to receive a free set of VUSE Ultra (including one device and two pods), retailing for approximately 23 euros (about 193 yuan). In comparison, 2Firsts found out that in the German market, the ELFBAR refillable kit is priced at 19.8 euros (approximately 166 yuan), with the device and pods each costing 9.9 euros.
The registration process requires inputting personal information and a dealer code provided by the shop, with the additional requirement of using a local German phone number.
After submitting the number, the system will send a verification code to the mobile phone. Enter the code to complete registration and receive the product.
2Firsts Exclusive Coverage: From Launch to Market Trends, Continuous Reporting on VUSE Ultra
On May 9, at the Swiss Tobacco Fair, 2Firsts observed British American Tobacco showcasing VUSE Ultra and published one of the first reports on the product. Since then, 2Firsts has continued to follow and report on developments related to VUSE Ultra.
At InterTabac 2025, 2Firsts also noted that VUSE Ultra has become one of BAT’s key promotional products at the exhibition.
In the future, 2Firsts will continue to follow the developments of VUSE Ultra, providing the industry with first-hand observations and insights.
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Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
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