Cologne, Germany, September 23, 2025 - During market research in Germany, 2Firsts noted that British American Tobacco (BAT) is currently promoting their e-cigarette product VUSE Ultra. On September 21, a promotional sign for the product was displayed outside a medium-sized convenience store in Cologne.
According to the store clerk, consumers only need to log on to the official VUSE website and complete registration to receive a free set of VUSE Ultra (including one device and two pods), retailing for approximately 24 euros In comparison, 2Firsts found out that in the German market, the ELFBAR refillable kit is priced at 19.8 euros , with the device and pods each costing 9.9 euros.
The registration process requires inputting personal information and a dealer code provided by the shop, with the additional requirement of using a local German phone number.
After submitting the number, the system will send a verification code to the mobile phone. Enter the code to complete registration and receive the product.
2Firsts Exclusive Coverage: From Launch to Market Trends, Continuous Reporting on VUSE Ultra
On May 9, at the Swiss Tobacco Fair, 2Firsts observed British American Tobacco showcasing VUSE Ultra and published one of the first reports on the product. Since then, 2Firsts has continued to follow and report on developments related to VUSE Ultra.
At InterTabac 2025, 2Firsts also noted that VUSE Ultra has become one of BAT’s key promotional products at the exhibition.
In the future, 2Firsts will continue to follow the developments of VUSE Ultra, providing the industry with first-hand observations and insights.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
