WHO: Global Smoking Rate Down By One-Third Since Tobacco Control Treaty Took Effect 20 Years Ago

May.20.2025
WHO: Global Smoking Rate Down By One-Third Since Tobacco Control Treaty Took Effect 20 Years Ago
WHO chief Tedros said at the 78th World Health Assembly that global smoking rates have fallen by one-third since the tobacco control treaty took effect 20 years ago, preventing up to 300 million new smokers. He called for stronger regulation of e-cigarettes and new tobacco products.

Key Points:

 

1.World Health Organization (WHO) Director-General Tedros Adhanom Ghebreyesus pointed out that on the 20th anniversary of the implementation of the WHO Framework Convention on Tobacco Control, global smoking rates have decreased by one third.

 

2.Smoking causes over 8 million deaths annually, making tobacco the leading threat to public health.

 

3.Cigarettes remain the most common form of tobacco consumption globally, but other forms include hookah, cigars, mini cigars, hand-rolled cigarettes, pipe tobacco, bidis, and clove cigarettes.

 

4.The World Health Organization is facing financial constraints, but it is necessary to continue strengthening tobacco control policies and measures.

 


 

On May 19th, World Health Organization (WHO) Director-General Tedros Adhanom Ghebreyesus stated at the opening ceremony of the 78th World Health Assembly that global smoking rates have decreased by one-third since the official implementation of the WHO Framework Convention on Tobacco Control 20 years ago. If smoking rates do not decrease, the number of smokers today will increase by 300 million.

 

During his speech, he praised countries such as Ivory Coast, Oman, and Vietnam for implementing stricter regulations last year, including plain packaging and restrictions on e-cigarettes. He pointed out the World Health Organization's new guidelines on waste and the expansion of the Africa Tobacco-Free Farm Initiative, which has supported thousands of farmers in transitioning to growing food crops.

 

According to data provided by the World Health Organization, tobacco use continues to be a significant threat to public health. Tobacco is responsible for over 8 million deaths each year, with more than 7 million of those deaths attributed to current or former smokers, and over 1.2 million deaths resulting from exposure to secondhand smoke among non-smokers.

 

The World Health Organization has stated that all forms of tobacco use are harmful to health and there is no safe level of consumption. While cigarettes remain the most common form of tobacco consumption globally, other forms include hookah, cigars, cigarillos, hand-rolled cigarettes, pipe tobacco, bidis, and kreteks.

 

Despite the effectiveness of tobacco control measures over the past 20 years, tobacco continues to pose a significant threat to public health. It is necessary to continue strengthening tobacco control policies and measures in order to further reduce smoking rates and lessen the harm to health.

 

In addition, Tedros also expressed concerns about the tight funding of the World Health Organization, contrasting its budget with global expenditures:

 

"21 billion dollars is equivalent to global military spending every eight hours; 21 billion dollars is equivalent to the cost of a stealth bomber – used for killing people; 21 billion dollars is equivalent to a quarter of the tobacco industry's annual advertising and promotion expenses. And yet, this is another product for killing."

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Latest UK ONS Data: Vaping Rate Edges Down to 9.9% in 2025, a Year After Overtaking Cigarette Smoking
Latest UK ONS Data: Vaping Rate Edges Down to 9.9% in 2025, a Year After Overtaking Cigarette Smoking
Vaping prevalence in Great Britain edged down to 9.9% in 2025 from 10.0% in 2024, with the number of adult users holding at approximately 5.4 million for a second consecutive year, according to the Office for National Statistics (ONS). E-cigarette use had risen from 6.4% in 2020 to 10.0% in 2024, when it exceeded cigarette smoking prevalence for the first time. Cigarette smoking continued to decline to 8.7% in 2025, widening the gap to 1.2 percentage points. Daily vaping declined slightly, while usage among adults aged 25–34 increased despite falling rates in other age groups.
DATA
Oct.14
JAMA Study: U.S. Vape Directories Fail to Sustainably Curb Unlisted Sales as Product Shifts May Redistribute Brand Share 2Firsts Recommended
JAMA Study: U.S. Vape Directories Fail to Sustainably Curb Unlisted Sales as Product Shifts May Redistribute Brand Share 2Firsts Recommended
A study by CDC Foundation researchers found no sustained decline in e-cigarette sales across Alabama, Oklahoma and Louisiana, the first three U.S. states to implement e-cigarette directory laws. Louisiana initially saw a significant sales decline, followed by a rebound and a persistent reduction in product availability. Sales also shifted from nontobacco-flavored disposables toward prefilled cartridges, with Vuse Alto driving much of the increase in menthol cartridges. By April 2025, unlisted products still accounted for more than half of e-cigarette nicotine sales in all three states.
Sep.18
Special Report|AIR H1 Revenue Rises 3.7% as Shisha Volumes Fall 9%, Testing Its Shift Beyond Traditional Hookah
Special Report|AIR H1 Revenue Rises 3.7% as Shisha Volumes Fall 9%, Testing Its Shift Beyond Traditional Hookah
AIR’s first half-year results as a listed company offer a new test of how far a traditional hookah business can transform. H1 2026 revenue rose 3.7%, even as Flavored Shisha Molasses shipments fell 9%, with pricing and mix supporting growth. Traditional shisha still generates almost all revenue, while OOKA, Crown Switch, Greentank and U.S. regulatory spending point to accelerating diversification. The next test is whether those investments can become a second business of meaningful scale and profitability.
Capital Markets
Aug.21
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Swedish nicotine pouch brand Kelly White is building its strategy around adult female consumers. Founder and CEO Sophia Wilsby told 2Firsts that women accounted for around 70% of the brand’s repeat customers on HAYPP in Sweden in 2025. The interview explores female consumer segmentation, product and design differentiation, gender stereotypes, packaging regulation, and how independent brands can compete with global players such as ZYN and VELO while considering funding, partnerships and future ownership options.
Business
Sep.24
HG Innovation, linked to IMiracle and ELFBAR, wins China patent for 6-methylnicotine salts covering vaping and oral products
HG Innovation, linked to IMiracle and ELFBAR, wins China patent for 6-methylnicotine salts covering vaping and oral products
HG Innovation Limited has been granted a Chinese invention patent covering 6-methylnicotine salt formulations and their use in oral and vaping products. The technology forms salts between 6-methylnicotine and alicyclic carboxylic acids, with granted claims extending to oral products, atomization substrates and electronic atomization devices. Applicant-generated tests reported differences in oxidation stability, in-vitro cytotoxicity and aerosol heavy-metal performance compared with selected benzoate or lactate controls. HG Innovation is directly linked to the broader IMiracle and ELFBAR business network.
Sep.04
Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
According to Law360 on August 31, 2026, a federal judge in North Carolina ruled that a patent sublicense between R.J. Reynolds Vapor Co. and Juul Labs Inc. relieves Reynolds of its obligation to continue paying royalties to Altria Client Services LLC over Vuse Alto. A jury had previously found that Vuse Alto infringed three Altria patents and awarded approximately $95.2 million in past damages, after which Reynolds was ordered to pay an ongoing royalty equal to 5.25% of positive net sales. The new ruling finds that a valid sublicense can eliminate future infringement, potentially ending what Altria described as hundreds of millions of dollars in future royalties.
Sep.01