Why Fighting for UK Vape Industry is One Battle which must be Won to Protect Public Health

International vaping brand SKE pulls no punches when it comes to getting its message across that the entire industry must fight hard to realise the full potential of disposable vapes.

SKE was one of the biggest supporters for the recent "Battle of the Baddest" fight in Saudi Arabia between the UK’s Tyson Fury and opponent Francis Ngannou.

A global audience of boxing fans saw the distinctive SKE logo prominently displayed on the shorts of Cameroonian-French mixed martial artist and professional boxer Ngannou.

The match, just like the vape industry, proved to be highly controversial with Fury, who was floored in the third round, going on to win in a split decision by the judges.

According to the latest Nielsen IQ data, SKE has emerged as the fastest-growing brand among the Top 10 vape brands. This remarkable growth has propelled SKE to secure the position of the UK's third-largest vape brand.

According to informed source, SKE chooses this high-profile contest because it attracted a global audience and was a perfect metaphor for the vaping industry and the role that SKE plays within it.

The source added, "Vaping came from nowhere and in a relatively short period of time it has provided that knockout blow to smoking for millions of people who never thought they would be able to quit combustible tobacco."

"And just like professional boxing, where the opponents compete for the cash prize, the vape industry is constantly battling for a far more important prize pot…the very real opportunity to help eradicate smoking."

The source added, "Just by looking at the media coverage of vaping, the wins don’t come easy and there is no shortage of opponents who are lining up to take us on."

"SKE has battlegrounds on the environment, youth uptake, the flavours we use and the very existence of the single-use vape sector – the very product that has been the most successful in helping adult smokers quit cigarettes and stay off them."

“And with the UK government currently consulting on plans to bring in tougher regulations to the industry, which could go as far as a ban on single use devices, this is one fight we must not shy away from.”

At SKE – the manufacturer of the best-selling SKE Crystal Bar and the new  SKE Crystal PLUS Airflow Adjustment closed pod systems – their global successes in giving consumers the products they want comes from investing heavily in both R&D and consumer analysis.

And with the attention currently on environmental and youth uptake issues, SKE is working hard to address these key issues too.

SKE’s ongoing electronic billboard campaign in high-traffic areas of London, Birmingham and Manchester aims to encourage the country’s vapers to recycle their used devices.

The on-screen messaging will show that consumers have a crucial part to play in helping protect the environment and demonstrate that just small changes can make a huge difference.

SKE has also partnered with leading UK recycling organisation Recover to rollout 50 e-cigarette eco-recycling bins to retailers in London and Manchester, ensuring a transparent and accountable recycling process.

The source stated, "With so many of our opponents using harmful disinformation show us up in a bad light it is more important than ever that we continue to come out fighting and show consumers, health professionals, regulators and parliamentarians that we have a vital role to play in helping secure a smoke-free UK."

The article is from SKE.