World Vaping Alliance Launches #BackVapingBeatSmoking Tour in Europe

The World Vaping Alliance sails to the European Parliament.

Starting on October 5th, the World Vapers' Alliance (WVA) will be launching their #BackVapingBeatSmoking tour to get their message across to European politicians: supporting the use of e-cigarettes can help save the lives of 19 million people in Europe. The event will kick off in Strasbourg, France on October 5th under the slogan "Don't let 19 million lives go up in smoke", and will spread to ten cities in six countries from October 2022 to November 2022.

This event aims to encourage European lawmakers to review the European Tobacco Directive in relation to electronic cigarettes. In other words, legislation regarding smoking would be separated from legislation regarding vaping.

We have resumed our radical activities on the streets," explained Michael Landl, director of the World Vapers' Alliance, "to convey the same message as last year: by supporting e-cigarettes, we can combat smoking and save the lives of 19 million people, but only if they are properly regulated. The European Flavour Consultation received a record-breaking 24,000 responses, indicating that consumers want to reduce tobacco harm and e-cigarettes have proven to be the most successful so far. We will hold e-cigarette consumer community events in France, Poland, the Czech Republic, Italy, Portugal, and Belgium to draw attention to one of the most important legislative revisions for the future of e-cigarettes: TPD. Now is the time for politicians to listen to their constituents.

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