Representatives of the World Vapers Alliance (WVA) have submitted an "e-cigarette products directive" to members of the European Parliament in Strasbourg to demonstrate how e-cigarettes can be regulated to maximize their potential as a harm reduction tool for tobacco.
The event was launched during the scrutiny of the Tobacco Products Directive by European legislators. In response to the European Commission's public call for evidence, WVA publicly opposed flavor bans and excessive regulations.
The support of electronic cigarettes allows us to overcome smoking and save the lives of 19 million people through reasonable regulation," said Michael Landl, director of WVA. "The EU's evidence-gathering campaign received a record-breaking 24,000 responses, demonstrating that consumers seek reduced tobacco harm, and electronic cigarettes have proven to be one of the most successful ways thus far.
The EU needs to end the current discussion around the ban of flavors, and electronic cigarettes must remain affordable and user-friendly. Now is the time for the EU to fully support reducing tobacco harm and placing electronic cigarettes at its core.
The event was launched in Strasbourg, France, and will be spread across 10 cities in six countries from October to November 2022.
We will host community events in France, Poland, the Czech Republic, Italy, Portugal, and Belgium to raise awareness about one of the most critical legislative issues regarding the future of e-cigarettes. It is now time for politicians to listen to consumers and science," stated Randall in a press release.
WVA has launched a petition against harmful e-cigarette regulations, such as flavor bans or taxation of e-cigarette products. The signatures will be delivered to Members of the European Parliament at the end of the November tour.
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