At the upcoming vape expo in Dubai (June 12-14), the well-known vape brand YOOZ will showcase its revolutionary line of smart vape products, known as SMART VAPE. Along with the release of these four series of intelligent products, YOOZ has explicitly stated its goal to establish itself as the "world's first smart vape company."
Due to its unique geographic location, the Dubai vape exhibition (WVS) is becoming an international flagship event covering vape distributors worldwide. YOOZ has chosen this time to make a high-profile debut of its product series and announce its new corporate vision, highlighting its transformative international strategic ambitions.
In the new poster released by YOOZ for the Dubai exhibition, two key pieces of information can also be clearly identified:
- YOOZ has introduced a new series of products - the Smart Vape Series, consisting of four intelligent vape products.
- YOOZ's new business positioning - The world's first smart vape company.
It is understood that all products are equipped with YOOZ's independently developed SMART VAPE OS 1.0 interactive system.
As the former second largest vape brand in the domestic market, YOOZ has chosen to venture overseas in 2023 after facing challenges from China's vape policies. Despite the recent industry focus on innovation centered around "big screens" as an additional module, why has YOOZ chosen SMART VAPE (smart vape) as its strategic breakthrough point? Is this choice based on a different conceptual representation from the conventional "big screen," or does it reflect differentiation in underlying logic areas?
To find the answer to this question, we can look for clues in a series of strategic actions recently taken by YOOZ.
Clearly Positioning: World's First Smart vape Company
YOOZ founder John Cai stated in an interview that the screen is just one way technology is displayed, and the key is to win over users' minds through innovative product features and designs.
Based on this understanding and the positioning as the "world's first smart vape company", YOOZ has launched the new "SMART VAPE SERIES". This series is equipped with the largest screen and most extensive features on the market, aiming to provide users with the ultimate interactive experience. The SMART VAPE series has not only made breakthroughs in hardware, but has also invested heavily in software and user interface design, striving to meet the diverse needs of users in terms of intelligence and personalization.
John Cai said, "At this stage, YOOZ plans to first launch a series of smart vape products (SMART VAPE SERIES), and gradually transform all product lines into smart vape in the future." To fully showcase these new products, YOOZ plans to debut four new smart vape products at the Dubai vape exhibition from June 12th to 14th, covering various categories such as disposable, refillable, and open system.
In addition, John Cai noticed that while the use of large-screen vape in disposable products is becoming increasingly popular, there is little involvement in replaceable and open system products. Recognizing this, YOOZ has decided to fill this market gap by developing replaceable and open system products equipped with screens.
Deep Integration that Combines Technology and Fashion
According to a spokesperson from YOOZ, the new SMART VAPE series is equipped with the exclusive vape interaction system 1.0 developed by the YOOZ team. It currently combines all the functionalities available in the vape market and has innovatively introduced some unique features. Users who experience YOOZ's SMART VAPE series products for the first time are almost always drawn in by its powerful features and personalized design.
The main highlights of the product include:
Phone Function: Users can seamlessly answer calls by connecting to SMART VAPE via Bluetooth, making communication more convenient.
Gaming Entertainment: SMART VAPE comes with 7 carefully designed games, perfectly suited for one-handed operation, providing users with additional entertainment options.
Personalized Screen Animations: SMART VAPE features a range of unique screen animation effects, allowing users to freely switch based on personal preferences and display their individual style.
Diverse Inhalation Sound Effects: SMART VAPE offers 4 different inhalation sound effects for users to choose from according to personal preferences, enhancing the overall user experience.
Exclusive APP Connectivity: SMART VAPE comes equipped with an exclusive APP for convenient connection between the phone and vape. Through the mobile app, users can easily control a variety of interactive functions of the vape, further improving the intelligent level of inhalation.
Specialized Field: Series Product Category Planning and layout Strategy
YOOZ's latest release of four series of smart products, targeting mainstream consumer groups in different countries and regions as well as promising markets, showcases its global market layout strategy.
The world's most advanced smart disposable device: LINKX25000.
LINKX25000 is a disposable vape product equipped with the largest screen currently on the market and features dual coil technology, allowing users to switch between single coil and dual coil modes as needed. In single coil mode, LINKX25000 has a battery capacity of up to 25,000 puffs, while in dual coil mode, the battery capacity reaches 20,000 puffs. The product is set to launch in multiple markets including the United States, Middle East, and Russia.
2ml small capacity pod system products - V5/V6
The V5 and V6, as small capacity pod systems, feature different screen sizes in their design. Both devices have a 2ml e-liquid capacity and are equipped with three universal pods for different markets, including enclosed and open versions with ceramic or cotton cores. The devices are able to intelligently recognize and adjust output settings based on the type of pod inserted.
10mL large capacity disposable product - LINKX 2
LINKX2 is a high-capacity pod system product that combines intelligent technology and features telephone and gaming entertainment functions. It is the first high-capacity pod system to combine calling and gaming features on the market.
It is reported that the SMART VAPE series of products will be the first vape on the market to have telephone functionality. YOOZ has stated that in addition to practical and highly intelligent functions, they will also take the "aesthetics" of vape to the extreme. For example, in terms of screen animation, YOOZ has intentionally collaborated with artists to create a series of unique and stylish animation effects, greatly enhancing the product's fashionable appeal.
According to the YOOZ team, they will officially launch a new second-generation YOOZ smart vape interaction system in the winter. At that time, the entire product line will be taking another step forward based on the existing user experience.
YOOZ company has a clear advantage in polishing various experience details with its internet genes and deep consumer interaction and user operation experience in the domestic market. Recently, YOOZ has launched four smart vape products targeting specific markets. What unique user experiences will these products bring to global consumers? Is it possible to spark new changes in the field of product innovation?
The WVS is about to take place, and 2FIRSTS will be delving deeper into this topic with readers.
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