YOOZ, one of the leading domestic electronic cigarette brands in China, recently released photos of its laboratory for the first time. According to Atom tech, YOOZ has established a product testing laboratory that complies with CNAS standards. The laboratory will reference CNAS laboratory testing standards and national standards for electronic cigarettes in its product research and development efforts.
It is understood that YOOZ has always adhered to a rigorous and impartial attitude towards scientific research as its long-term development goal, helping to promote stable innovation in the industry. As early as mid-2020, it established five detection matrices for physics, mechanics, chemistry, environment, and electricity, ensuring the entire user experience process is covered. Later, it gradually developed into a comprehensive laboratory with CNAS standards at its core, and worked with multiple organizations to provide even safer quality services for the market and consumers.
YOOZ, a popular brand in the electronic cigarette industry, has maintained a top position in the industry rankings thanks to its strong market performance. In the first half of this year, with the introduction of new regulations and national standards governing the electronic cigarette industry, the industry has entered a new era of compliance and YOOZ is strengthening its laboratory project construction. According to Atom tech, this may indicate that YOOZ has adapted to the new regulatory environment and is gradually forming a new market operating rhythm and technical layout.
Looking at the aggregation effects of branding, user experience, and compliance operations, the market strategy related to scientific research by YOOZ will help the brand return to its original focus on product quality. From a branding perspective, this move will further strengthen YOOZ's technological core competitive edge, deepen the brand's technological moat, and demonstrate YOOZ's commitment to its innovative business strategy of "long-termism" and "unbounded ambition." On the user side, a more stringent and efficient product testing process will enhance the user's sense of product safety.
From a regulatory policy standpoint, in April of this year, the State Administration for Market Regulation (National Standardization Management Committee) approved a mandatory national standard for electronic cigarettes, which will be implemented starting October 1, 2022. According to the terms, "the tobacco monopoly administrative department of the State Council shall organize professional institutions to conduct technical evaluation of electronic cigarette products based on inspection and testing reports and other application materials." The product's technical ability to meet the evaluation standards has become crucial for brand survival and market entry, given the strict technical evaluation process before products can be launched. To preempt risk, YOOZ has strategically invested in technology to comply with the new regulatory policies and adapt to the new game rules.
However, under the new political and operational environment, YOOZ, as a brand worth paying attention to in the industry, has some future plans and compliance operational strategies that adhere to the principles of "long-termism" on their scientific research and development path. These developments are highly anticipated.
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