ZYN Refreshes Packaging and Expands Line-Up in UK with Two New Flavours and Lower-Strength Options

Jun.09

Philip Morris International (PMI) has refreshed its ZYN nicotine pouch brand in the UK with a new packaging design and a range of flavour upgrades. The revamp includes the launch of an ultra-low strength 1.5mg option, as well as two new flavours: Spearmint and Apple Mint.

Key Points:

1.ZYN nicotine pouches in the UK have been given a modern makeover, with clearer labels.

2.Introducing a new 1.5mg ultra-low strength product to cater to the needs of adult users, with a label featuring a golden shimmering design.

3.Introducing two new flavors, Spearmint and Apple Mint.

Philip Morris Limited (PMI) recently announced that they have given their nicotine pouch brand ZYN a new look, while also adding two new flavors to their product line. ZYN nicotine pouches now feature a stylish modern design, with clearer labeling to help users distinguish between different strengths and packaging styles.

For existing adult users looking to try nicotine pouches, the ZYN product line has added a new 1.5mg ultra-low strength product, which is identified by a gold shimmer on the label.

Furthermore, the flavors Icy Blackcurrant 12.5mg and Icy Mint 12.5mg have been updated to Blackcurrant Frost 13.5mg and Icy Menthol 13.5mg, while Chili Guava and Espressino have been renamed to Guava Spice and Coffee, respectively.

ZYN has introduced two new flavors, Spearmint and Apple Mint, in order to meet the popular taste preferences of adult nicotine pouch users in the UK. The Spearmint flavor comes in three versions - 1.5mg, 3mg, and 6mg - while the Apple Mint flavor is available in 3mg and 6mg versions. Additionally, ZYN has also added a higher dose 3mg version of its popular Citrus flavor.

The rebranded ZYN product line, featuring new flavors and strength levels, is currently available on PMI's digital trading platform HEATWAVE OPEN and will gradually expand to wholesale channels in the coming months.

ZYN's UK and Ireland Director, Dor Matot, stated:

"After achieving a growth of 1253% in 2024, now is the time for the ZYN brand to enter a new phase. We aim to increase brand awareness among adult smokers and nicotine users."

References:

[1] ZYN nicotine pouches get new look and expanded range

Also Read:

[1] PMI Brazil CEO Urges Policy Rethink, Backs Smoke-Free Alternatives Like IQOS and Zyn

[2] Baltimore, U.S., Targets Philip Morris Over ZYN Marketing to Youth

[3] PMI Q1 Revenue Hits $9.3B, ZYN US Shipments Jump 53% to 200M Cans

[4] Florida Federal Court Upholds Consumer Allegations in ZYN Lawsuit

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