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Japan Tobacco seeks retail price hike for Ploom tobacco sticks; EVO and others to rise by 30 yen per pack

Jan.28
Japan Tobacco seeks retail price hike for Ploom tobacco sticks; EVO and others to rise by 30 yen per pack
Japan Tobacco (JT) said it has applied to raise retail prices for its heated tobacco-related products from April 1, 2026, covering 37 variants of Ploom tobacco sticks and with capsules, with most increases at 20–30 yen per pack (about $0.13–$0.19).

Quick Takeaways

 

  • In response to Japan’s heated tobacco tax changes effective April 1, 2026, JT submitted an application for approval of price increases to the Finance Minister on Jan. 27.
  • The planned changes cover two categories—Ploom heated tobacco sticks and with tobacco capsules—spanning 37 variants.
  • Most increases are set at 20–30 yen per pack (about $0.13–$0.19): JT plans a 30-yen rise for Ploom’s three main series and a 20-yen rise for with capsules.
  • Product lineup adjustments will proceed in parallel: two new EVO variants will launch on Feb. 3, while one with capsule has been discontinued after selling out of inventory.

 

 

2Firsts, Jan. 28, 2026

 

According to Japan Tobacco (JT)’s official website, Japan Tobacco Inc. (JT) said that, as Japan will revise the taxation method for heated tobacco products from April 1, 2026, the company filed an application on Jan. 27 with the Finance Minister for approval of revised retail prices for tobacco products. If approved, the new retail prices will take effect from April 1.

 

JT said the application covers two major product categories: Ploom-branded heated tobacco sticks and with-branded heated tobacco products, totaling 37 variants.

 

Based on the price list disclosed by JT, Ploom heated tobacco sticks would be revised as follows:

 

  • EVO: 550 yen per pack (about $3.6) to 580 yen (about $3.7)
  • MEVIUS: 520 yen (about $3.4) to 550 yen (about $3.6)
  • CAMEL: 500 yen (about $3.2) to 530 yen (about $3.4)
  • Tobacco capsules for with are set to rise from 600 yen per pack (about $3.9) to 620 yen (about $4.0).

 

Japan Tobacco seeks retail price hike for Ploom tobacco sticks; EVO and others to rise by 30 yen per pack
Partial price-hike details for Ploom heated tobacco sticks | Source: screenshot from JT’s website

 

JT also disclosed additional item-level updates in the announcement. For example, two new EVO variants are scheduled to go on sale from Feb. 3. Separately, one with capsule has been discontinued after being taken off shelves once inventories were depleted in early November 2024.

 

 

Cover image source: yosk8

 

 

References:
[1] 加熱式たばこに係る課税方式の見直しに伴う たばこの小売定価改定の認可申請について
Also Read:
[1] Japan Tobacco expands Ploom EVO stick lineup, rolling out four new variants in Japan in two phases
[2] PMI’s Japan unit to raise IQOS ILUMA stick prices; TEREA and SENTIA to increase from April
[3] Japan Tobacco Unveils New Ploom EVO Honey Lemon Smoke Stick, Nationwide Launch in Japan from January 2026
[4] Japan Tobacco Expands Ploom Aura EVO Menthol Line With Two New Products and One Upgraded Blend

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