PMI Q1 Revenue Hits $9.3B, ZYN US Shipments Jump 53% to 200M Cans

Key Points:

Net income reached $9.301 billion, a year-on-year increase of 5.8%; organic growth reached 10.2%, mainly benefiting from the growth in sales of smoke-free products and price optimization.

Operating profit increased by 16.4% to $3.544 billion, with adjusted profit reaching $3.79 billion and profit margin rising to 40.7%.

Smoke-free products have made a significant contribution, accounting for 42% of total net revenue and 44% of total gross profit. Shipments have increased by 14.4%, with organic growth in gross profit reaching as high as 33.1%.

IQOS continues to expand its market presence, with market share increasing to 32.2% in Japan and 11.4% in Europe. Global shipments of Heat-Not-Burn Tobacco Units (HTU) also grew by 11.9%.

ZYN Nicotine Pouches Shipments Increase by 53%: ZYN shipments in the United States exceed 200 million cans, surpassing expectations, thanks to early capacity improvements and strong demand.

On April 23, 2025, Philip Morris International (PMI) released its first quarter financial results for 2025 on its official website. The report showed that net revenue for the first quarter reached $9.301 billion, with a growth rate of 5.8%. Operating profit was $3.544 billion, an increase of 16.4%. Due to the significant growth in Q1, Philip Morris International (PMI) has raised its full-year earnings forecast for 2025.

Net income increased by 5.8% to $9.301 billion, while operating profit grew by 16.4% to $3.544 billion

·Earnings Per Share (EPS): Diluted earnings per share reported increased by 24.6% to $1.72. Adjusted diluted earnings per share were $1.69, a growth of 12.7%; excluding the impact of exchange rates, the growth rate reached 17.3%.

·Net income: Net income reached $9.301 billion, with a reported growth rate of 5.8% and organic growth rate of 10.2%. The growth was primarily driven by favorable pricing factors and a strong sales/product mix, especially an increase in sales of non-smoking products.

·Operating profit: The reported operating profit was $3.544 billion, an increase of 16.4%. The adjusted operating profit was $3.79 billion, with an organic growth rate of 16.0%. The adjusted operating profit margin increased from 38.2% in the same period last year to 40.7%.

The smoke-free business contributed 42% of the net income, while the revenue from traditional cigarette business remained stable

The smoke-free business continues to serve as a growth engine, contributing 42% of the company's net revenue and 44% of total gross profit.

Sales of smoke-free products increased by 14.4%. Net revenue reported a growth of 15.0% (organic growth of 20.4%), while gross profit reported a growth of 27.7% (organic growth of 33.1%).

Heated Tobacco Products (HTU): IQOS continues to strengthen its market position, increasing its market share in the combined market of cigarettes and heated tobacco devices by 1.0 percentage points, surpassing 9%. The global shipment volume of HTU (pod units) grew by 11.9% to 37.1 billion units.

·In Japan, IQOS's adjusted market share increased by 3.0 percentage points to reach a record high of 32.2%. 

·In Europe, IQOS HTU's adjusted market share increased by 1.2 percentage points to reach a record high of 11.4%.

The shipment volume of e-cigarette (E-vapor) products such as VEEV has more than doubled, driven primarily by the European market, leading to a further expansion of profit margin.

Oral SFP (Oral Smoke-Free Products): Shipments (measured in pouches or equivalent units) increased by 27.2%, reaching 5.3 billion units. In the United States, ZYN nicotine pouch shipments increased by 53%, surpassing 200 million cans, exceeding expectations, thanks to early capacity increases and strong demand.

The volume of cigarette shipments increased slightly by 1.1%, reaching 144.8 billion units. Net revenue from cigarette business remained stable (organically increasing by 3.8%), while gross profit realized a 2.0% growth (organically increasing by 5.3%). The global brand portfolio, especially Marlboro, drove overall market share in the cigarette category up by 0.4 percentage points to 24.8%.

Outlook for the year 2025

·PMI has raised its full-year adjusted diluted earnings per share forecast (excluding currency effects). 

·The diluted earnings per share for the report are expected to range from $7.01 to $7.14. 

·Adjusted diluted earnings per share are expected to range from $7.36 to $7.49, representing an increase of 12.0% to 14.0% from $6.57 in 2024. After excluding the favorable currency impact of $0.10, the expected growth is 10.5% to 12.5%.

The CEO of the company, Jacek Olczak, stated, "Despite the uncertain and volatile global economic environment, we remain confident in our ability to achieve outstanding performance and predict double-digit growth in adjusted diluted earnings per share for the full year in US dollars."