Trademarks

ELFBAR's trademark application rejected in China due to imitation concerns, vows legal action for approval.

Disposable e-cigarette manufacturer Lost Mary has requested the UK court to cancel the "Lady Mary" trademark of UAE company, alleging non-use.

Philip Morris Products SA has reportedly applied for a trademark registration for their heated tobacco product, SENTIA, in South Korea.

Philip Morris Products S.A. has applied to register "VEEV One Ultra" and "VEEV Now Ultra" trademarks in South Korea.

VPR and ELFBAR may settle their trademark dispute as a mediator ruled in favor of one party on key issues.

Vape Loft sues VPR to cancel "Elf" trademark, claiming VPR does not have the right to it.

Chinese e-cigarette manufacturer, iMiracle, has filed an application with the United States Circuit Court to overturn the ban on selling products under the name "ELFBAR." They claim that this ban has resulted in losses of millions of dollars.

American electronic cigarette company ELF releases new product similar to Shenzhen's ELFBAR at CHAMPS exhibit. Legal dispute continues.