Philip Morris Applies for SENTIA Trademark in South Korea

PMI by 2FIRSTS.ai
Dec.27.2023
Philip Morris Applies for SENTIA Trademark in South Korea
Philip Morris Products SA has reportedly applied for a trademark registration for their heated tobacco product, SENTIA, in South Korea.

According to a report by South Korean media outlet Newsis on December 27, it has been revealed by industry insiders in the South Korean tobacco sector that Swiss-based Philip Morris Products SA, a subsidiary of Philip Morris International, has applied for trademark registration of its heat-not-burn tobacco product SENTIA in Korea. SENTIA is a pod designed specifically for the IQOS ILUMA range but has not yet been launched in the South Korean market.

 

In the Korean market, only the IQOS ILUMA series device and dedicated pod TEREA are available. However, in Japan, both SENTIA and TEREA are being sold, and with the discontinuation of IQOS HEETS, both pod series are being released simultaneously.

 

TEREA inherits its flavor from the Marlboro series, while SENTIA is known for inheriting its flavor from the HEETS series of pods. In Japan, SENTIA is cheaper than TEREA, and TEREA also offers more varieties in its range.

 

Industry speculation suggests that as IQOS HEETS has also been discontinued in South Korea, PMI may be considering introducing SENTIA to enhance the range of e-cigarette options.

 

According to industry analysts in South Korea, due to the continued strong demand for regular cigarettes, it is likely that Philip Morris will first launch TEREA in the country and then introduce SENTIA based on market response. Philip Morris Products S.A. has already filed trademark applications for SENTIA, as well as various flavors such as Classic Green, Classic Gold, Classic Neon, and Coral.

 

Philip Morris Products S.A. has been continuously applying for trademarks for several heated tobacco products that have not yet been released in South Korea. In October of this year, Philip Morris Products S.A. also applied for vapeIQOS VEEV, and the related procedures are currently ongoing. IQOS Mesh, which was introduced in the UK in 2016, was renamed IQOS VEEV in 2020 and has been launched in over ten countries including Canada, Croatia, the Czech Republic, Finland, France, Greece, Italy, Ukraine, and New Zealand.

 

Philip Morris Korea spokesperson stated, "There are currently no plans to sell SENTIA in the South Korean market.

 

Notice

1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.

2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.

3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.

Copyright

This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.

This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.

UK's £10M Crackdown on Illegal E-Cigarettes Questioned; Industry Calls for Systemic Reform
UK's £10M Crackdown on Illegal E-Cigarettes Questioned; Industry Calls for Systemic Reform
The UK government has announced a £10 million fund to combat the sale of illegal tobacco and e-cigarettes. However, eCig Click, an independent e-cigarette platform, has questioned the long-term effectiveness and cost-benefit ratio of this policy. It argues that enforcement alone cannot address the root causes of the black market and has called for systemic regulatory reform and industry collaboration.
May.08 by 2FIRSTS.ai
Alabama Governor Signs HB8 Bill to Limit E-Cigarette Sales in Stores
Alabama Governor Signs HB8 Bill to Limit E-Cigarette Sales in Stores
Alabama has enacted HB8, tightening rules on e-cigarettes and nicotine alternatives. From Oct. 1, 2025, new products without FDA approval must be made, packaged, and labeled in the U.S.
May.20 by 2FIRSTS.ai
S. Korean Court Nears Final Ruling on $35M Claim Against PMI, BAT, KT&G
S. Korean Court Nears Final Ruling on $35M Claim Against PMI, BAT, KT&G
South Korea’s National Health Insurance Service (NHIS) filed a lawsuit seeking about 50 billion won (approximately USD 35 million) in damages against Korea Tobacco & Ginseng (KT&G), Philip Morris International Korea, and British American Tobacco Korea, arguing that these companies should reimburse the treatment costs for patients with smoking-related cancers . Originally lodged in April 2014, the case has spanned 11 years and has now entered the final oral-argument phase at the appellate level.
Apr.23 by 2FIRSTS.ai
ELFBAR Wins "2025 Best Brand Award" in South Korea, with Retail Penetration Near 50%
ELFBAR Wins "2025 Best Brand Award" in South Korea, with Retail Penetration Near 50%
ELFBAR won the "2025 Best Brand for Korean Consumers" award. Its new product, Ice King, received the MUSE Gold Award for its adjustable coolness and innovative design. Since entering the South Korean market in 2023, ELFBAR has reached nearly 50% of the country's e-cigarette retailers and achieved over 90% market share in central Seoul.
May.08 by 2FIRSTS.ai
Fruit flavored e-cigarettes banned? CCTV investigation reveals irregular sales
Fruit flavored e-cigarettes banned? CCTV investigation reveals irregular sales
CCTV reports unauthorized fruit-flavored e-cigarettes being sold online and offline, leading to addiction among youth.
Mar.31 by 2FIRSTS.ai
Polish Customs Seize 2,000 Illegal E-Cigarettes Worth Around $50,000
Polish Customs Seize 2,000 Illegal E-Cigarettes Worth Around $50,000
Polish customs in Białystok have seized 2,000 disposable e-cigarettes lacking excise tax labels, with an estimated value of 200,000 złoty (around \$50,000). The products were found to exceed legal e-liquid volume limits and lacked ingredient information and health warning labels.
May.13 by 2FIRSTS.ai