Live report
Word Vape Show Insights| Divergent Brand-Overseas Routes: UK Brands Target the Middle East, Southeast Asian Brands Land in Africa, and US Hits Struggling for Exports?
Word Vape Show Insights| Divergent Brand-Overseas Routes: UK Brands Target the Middle East, Southeast Asian Brands Land in Africa, and US Hits Struggling for Exports?
At the 2025 Dubai World Vape Show, 2Firsts observed a clear trend: global vape brands are speeding up their overseas expansion, but their routes are parting.
Jun.20 by 2FIRSTS.ai
Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
Product Roundup | Nicotine Oral Films and Lozenges Featured at Dubai Vape Show
As the event’s official media partner, 2Firsts conducted in-depth visits across the exhibition halls and observed that several brands launched nicotine oral films and other innovative oral products.
Jun.20
Denssi's Global Strategy: Swedish Nicotine Pouch Brand Focuses on Flavor Innovation, Brand Storytelling in Africa and Middle East
Denssi's Global Strategy: Swedish Nicotine Pouch Brand Focuses on Flavor Innovation, Brand Storytelling in Africa and Middle East
Denssi COO Callum Cherry highlights that the brand stands out globally with “great flavors” and a unique story. Using differentiated strategies and sports sponsorships, Denssi builds a youthful, passionate image, focusing on emerging markets in Africa and the Middle East.
Jun.19 by 2FIRSTS.ai
Exclusive Interview with Maskking: As the Screen Trend Fades, Brand Competition Will Return to “Product + Channel”
Exclusive Interview with Maskking: As the Screen Trend Fades, Brand Competition Will Return to “Product + Channel”
Maskking’s product manager Shane says the craze for touchscreens has become unnecessary. Instead, the brand uses an app to track vaping data and send user reminders, aiming to boost engagement and experience. Their disposable vapes focus on adjustable features for different needs. The U.S. remains a key market, and future competition will center on strong products and effective channels.
Jun.19 by 2FIRSTS.ai
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Gallery
Hall of Vape Stuttgart
Hall of Vape Stuttgart
25
Vapouround
Vapouround
2
Vaporesso
Vaporesso
2
Nordic Spirit
Nordic Spirit
1
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Introduction
The Vaper Expo UK
October 7 to 9, 2022
Birmingham , UK
Birmingham's Vaper Expo UK is the largest and most prominent e-cigarette show in the United Kingdom. It is regarded as the exhibition that all UK, European, and international manufacturers, suppliers, and distributors must visit. They introduce and unite industry's most influential players. They serve as the main platform for launching new products and services and as the major European hub of the vaping industry.
Vaper Expo UK in Birmingham provides exhibitors and visitors with engaging activities, with exhibitors offering their newest goods to visitors for a more immersive experience. The show is not only for industry titans, but also for small and medium-sized enterprises seeking to create brand awareness.
Vaper Expo UK in Birmingham had a total display area of 20,000 square meters, with more than 300 exhibitors from China, Japan, Korea, Russia, Spain, Italy, Germany, Australia, South Africa, Hong Kong, China, etc.
2FIRSTS
Media of international e-cigarette industry, China
2FIRSTS's mission is to boost the development of the global new-type tobacco industry. Through its capabilities in communications, research, public relations, and data, 2FIRSTS will support the continued development of our global new tobacco industry partners, including those from China, and ultimately become an irreplaceable service provider to the global new-type tobacco industry chain.
Introduction to the founders of 2FIRSTS
Alan Zhao , co-founder and CEO, entered the tobacco industry in 2015, and has in-depth research in tobacco industry strategy consulting, Internet+, and new-type tobacco development.
Echo Guo , co-founder and COO, has been devoting into the tobacco industry for over 15 years, and has been focusing on the industry and consumption research.
She has led several major research projects, such as "Tobacco consumption under the pandemic", "Study on the integration of traditional tobacco and new-type tobacco consumption", "Consumer taste evaluation model of heated cigarettes" etc.
This article is only for the communication and discussion within the industry, not for any brand and commodity promotion and recommendation.
Smoking is harmful to health. Minors are prohibited from reading this article.