2024 Global Nicotine Pouch Market Blue Book Released by 2FIRSTS

Industry Insight by 2FIRSTS
Feb.04.2024
2024 Global Nicotine Pouch Market Blue Book Released by 2FIRSTS
The global nicotine pouch industry's first blue book, "2024 Global Nicotine Pouch Market Blue Book," was released by 2FIRSTS on February 4th.

On February 4th, the world's first ever blue book on the global nicotine pouch industry, titled "2024 Global Nicotine Pouch Market Blue Book" (hereinafter referred to as the "Blue Book"), was officially released, authored by 2FIRSTS. As the first industry report on the nicotine pouch market, the Blue Book provides an in-depth analysis of the current status, future development trends, and strategic initiatives of market participants in the global nicotine pouch market. 

 

Nicotine pouch products, as a low-harm alternative to tobacco, were first introduced in the United States in 2016 and have gradually gained traction in markets such as Europe and the Americas over the past two years, swiftly leading the market trend. In 2022, global nicotine pouch sales reached $5.86 billion, with an expected surge to $17.26 billion by 2028, reflecting an annual compound growth rate of 31%. This immense market potential has attracted international tobacco companies such as Philip Morris International (PMI), British American Tobacco (BAT), IMiracle (Heaven Gifts), as well as renowned e-cigarette companies to enter the market, while other yet untapped companies actively seek opportunities.

 

2024 Global Nicotine Pouch Market Blue Book Released by 2FIRSTS
Excerpt of "2024 Global Nicotine Pouch Market Blue Book" | Source: 2FIRSTS

 

To assist businesses in understanding the current development of nicotine pouch products and help them formulate strategies and expand their market, the "Blue Book" provides a detailed analysis of the size of the nicotine pouch market through comprehensive data, industry trend analysis, and professional perspectives. It also predicts the growth trend in the coming years. Additionally, the "Blue Book" maps out the latest technological innovations and product developments in the nicotine pouch field, interprets the increasing demand of consumers for nicotine pouch products, and conducts an in-depth analysis of future product trends.

 

2024 Global Nicotine Pouch Market Blue Book Released by 2FIRSTS
Contents of "2024 Global Nicotine Pouch Market Blue Book" | Source: 2FIRSTS

 

In addition, the "Blue Book" not only examines in detail the performance of the nicotine pouch market in different regions but also highlights the unique characteristics of each local market, providing localized market insights for relevant industry participants. It also analyzes key participants in the nicotine pouch market, evaluating their market share, strategic collaborations, and future development plans, thereby providing strong decision support for investors and industry professionals.

 

The "Blue Book" thoroughly examines the regulatory environment of the nicotine pouch market in terms of policy and analyzes the impact of various countries' policies on the market. It provides essential guidance for businesses to ensure compliance in their operations.

 

2FIRSTS will provide forward-looking insights and strategic guidance to the tobacco industry through this unique "2024 Global Nicotine Pouch Market Blueprint."

 

In the future, 2FIRSTS will continue to monitor the developments in the emerging tobacco industry, striving to establish a communication platform for the sector. The company will release more industry reports to support the high-quality growth of the industry.

 

Click to download the Blue Book.

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Swedish-Founded Nicotine Pouch Retailer GotPouches Shifts to U.S.-Based Operations, Reaching Over 25 States
Swedish-Founded Nicotine Pouch Retailer GotPouches Shifts to U.S.-Based Operations, Reaching Over 25 States
Swedish-founded online nicotine pouch retailer GotPouches has completed the localization of its U.S. operations under UpNorth Retail LLC, with corporate operations in Franklin, Tennessee, domestic fulfillment from Nashville and U.S.-based customer support. The company says its catalog covers more than 20 nicotine pouch brands and it currently serves customers in more than 25 U.S. states.
Sep.18
GAO Audit Finds Nearly 132,000 FDA Tobacco Applications Waiting an Average 1,266 Days as Nicotine Pouch Pilot Practices Move Into Vape PMTA Reviews
GAO Audit Finds Nearly 132,000 FDA Tobacco Applications Waiting an Average 1,266 Days as Nicotine Pouch Pilot Practices Move Into Vape PMTA Reviews
A U.S. Government Accountability Office audit found that 131,915 tobacco product applications submitted to the FDA since 2018 remained without a final review as of December 31, 2025, with pending applications waiting an average of 1,266 days. GAO also found FDA lacks the data needed to systematically determine whether scientific reviews meet applicable timelines. HHS agreed to upgrade the agency's tracking systems. At the same time, FDA has begun applying lessons from its nicotine pouch PMTA pilot to e-cigarette reviews, while changes to enforcement policy and electronic submissions are making the specific stage of a PMTA increasingly relevant to market access.
FDA
Oct.03
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
BAT Rothmans says it previously considered exiting South Korea's vaping market because of competitive pressure from unregulated products, but is now reassessing conditions following changes to the country's nicotine regulatory framework. Vuse and other BAT vaping products remain available through existing distribution channels. The statement followed a South Korean media report that interpreted BAT's broader withdrawal from selected Vapour markets as a full exit from South Korea. Meanwhile, Philip Morris International launched VEEV inPRIME in the country in June and began expanding distribution to around 14,000 convenience stores and other retail channels in July. The contrasting moves highlight differing investment strategies as South Korea's regulated vaping market evolves.
Aug.14
U.S. Fifth Circuit Vacates NicQuid Vape MDO, Says FDA Comparative-Efficacy Standard Violated APA Procedures
U.S. Fifth Circuit Vacates NicQuid Vape MDO, Says FDA Comparative-Efficacy Standard Violated APA Procedures
According to VitalLaw on August 27, 2026, the U.S. Court of Appeals for the Fifth Circuit vacated an FDA marketing denial order (MDO) against NicQuid LLC, ruling that the agency’s comparative-efficacy standard for electronic nicotine delivery system (ENDS) applications had become a substantive rule requiring notice-and-comment rulemaking under the Administrative Procedure Act (APA). The court did not reject FDA’s authority to compare the public health benefits and risks of flavored vapes, but held that the agency could not establish a broadly binding standard through informal adjudications. The case was remanded to FDA for further proceedings.
Aug.28
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Asia Manufacturing Corp. has invested ₱2.1 billion, or about $37 million, in its manufacturing site in Malvar, Batangas, Philippines, to expand tobacco-processing capabilities. About ₱1.9 billion is allocated to JTI's first Dry Ice Expanded Tobacco, or DIET, facility in Southeast Asia, while more than ₱177 million has been spent on expanding its Controlled Atmosphere treatment facility. The Batangas plant supplies the Philippine market and exports to 22 overseas markets, making it one of JTI's key manufacturing hubs in Asia.
Sep.24
Product | PMJ Adds Bold Ruby to IQOS ILUMA i Lineup in Japan, Convenience-Store Rollout Starts Sept. 29
Product | PMJ Adds Bold Ruby to IQOS ILUMA i Lineup in Japan, Convenience-Store Rollout Starts Sept. 29
Philip Morris Japan (PMJ) launched Bold Ruby as a new regular color for the IQOS ILUMA i and IQOS ILUMA i ONE in Japan on September 16, 2026, priced at JPY 6,980 and JPY 3,980, respectively. Initial sales began through IQOS online and physical channels, with convenience stores and selected tobacco retailers set to follow from September 29. Bold Ruby is a regular rather than limited-edition colorway and is available for the ILUMA i and ILUMA i ONE, but not the ILUMA i PRIME. The release does not involve changes to the devices' core hardware or functions.
Sep.22